Niall Gibbons hailed as the most influential Irish CEO across social media platforms

Niall Gibbons, CEO of Tourism Ireland, has been named the most influential Irish CEO on social media. With over 20 years of experience in the tourism industry, Gibbons has been a driving force in promoting Ireland as a tourist destination to the world. But it’s not just his professional prowess that has garnered him attention – his social media presence has also been recognized as a powerful tool for engaging with audiences and shaping the conversation around tourism. In this article, we’ll explore how Gibbons has leveraged social media to elevate Ireland’s tourism industry and why his approach is so effective.


The Reputations Agency’s Social CEO report has named Niall Gibbons, the former CEO of Tourism Ireland, as the most influential chief executive on social media for the third year in a row. Gibbons has the highest number of social connections and engagement among all large Irish organizations’ leaders included in the study. He is moving to lead a tourism agency in Saudi Arabia that promotes a planned “smart city” by the Red Sea. The report analyzed the social media activity and LinkedIn profiles of 100 chief executives from February to December 2022, with LinkedIn being the most popular social media channel for leaders. Only 59 of the chief executives posted in 2022, compared to 55 in 2021 and 38 in 2020. Eight of the top 20 business leaders have moved to another role in late 2022 or early 2023.


In conclusion, Niall Gibbons has proven himself to be a force to be reckoned with when it comes to utilizing social media to enhance his company’s brand and reputation. As the CEO of Tourism Ireland, Gibbons has successfully leveraged platforms such as Twitter, Facebook, and LinkedIn to promote the country’s rich cultural heritage and attract visitors from around the world. His innovative strategies and commitment to engaging with audiences on a personal level have earned him the title of the most influential Irish CEO on social media, and we can only expect more great things from him in the future. Gibbons serves as a shining example of how social media can be harnessed for positive impact not just in the corporate world, but in society as a whole. We look forward to seeing more leaders follow in his footsteps and use this powerful tool to build meaningful connections with their stakeholders.