In November 2023, the New England Patriots and the Indianapolis Colts played an NFL game in Frankfurt.
The National Football League NFL wants to become even more visible internationally: From the 2025 season, the league will increase the number of games outside the USA from four to up to eight. The doubling is part of the NFL’s strategic direction to further grow in several global markets.
Germany is also one of these markets: the first NFL game took place in Munich’s Allianz Arena in autumn 2022, and a little over a month ago Frankfurt hosted the two games in Germany in 2023. Overall, the NFL has had since 2005 To date, 50 international regular season games have been hosted, with London being the most frequent venue with 36 games. By voting for even more games outside of the home market, the league is clearly stating its intention to expand marketing.
“Developing American football into a global sport is an important strategic priority for the league and its 32 teams,” said Roger Goodell, NFL Commissioner, responsible for the league’s leadership and administration, commenting on the decision. “Increasing international play allows us to expand our global presence and establish our game in new exciting markets to reach more fans around the world.”
The actual host cities or stadiums for the seasons from 2025 will only be announced later. At the same time as the announcement of these plans, the NFL also announced that it would be playing a regular season game in South America for the first time next year. The choice fell on São Paulo in Brazil. With this game from the pre-season or regular season, the league will have played a game on five of seven continents.
In addition to the game in São Paulo, there will be three games in London and one in Munich next year. American football
How the Tampa Bay Buccaneers want to conquer Germany
The two NFL Sundays on German soil this year are over and are seen as a great success by everyone involved – fans, the city, the economy. But what do the clubs actually get out of the trip to Germany? The Tampa Bay Buccaneers, who were one of the first two teams to play in this country last year, are currently working on a long-term marketing strategy. …
The decision appears to be well received by those involved. “As a league, we welcome the revision of this decision, which will result in us playing more games internationally than ever before, helping us expand our global footprint and connect our teams and players with new audiences,” Joel said Glazer, chairman of the NFL’s International Committee and also owner of the Tampa Bay Buccaneers. “The International Games were a great success and we look forward to the opportunity to share American football with even more fans from around the world in the future.”
His “buccaneers” from Florida used this year’s games in Germany for their marketing, even though they didn’t play in Germany themselves. Together with the Kansas City Chiefs, the New England Patriots, the Carolina Panthers and the Atlanta Falcons, the Buccaneers are one of the five clubs that hold marketing rights for Germany.
2023-12-14 16:35:48
#Global #market #expansion #NFL #play #international #playing #fields #HORIZONT
