Arturo Olivegeneral director of NFL Mexicoannounced a new strategic alliance of the league in national territory with the leading lubricant brand in this country.
“We are very excited to begin this new strategic alliance with Quaker State. In NFL We are sure we will make a great dumbbell. We hope that this is the first of many years in which we can work together and exchange experiences every day,” said Arturo Olivé.
The intention of the NFL With this alliance it is to strengthen its commitment to combine the values with the essence of its brands with which it has a shared vision.
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“This alliance with the NFL is a reflection of who we are: resilient, innovative and committed, values that our products and the League’s athletes share,” commented Ricardo Ibarra, CEO of CS Shell & Quaker State.
For some years now, the NFL has been seeking to internationalize its brand through various actions, including commercial alliances, promotion of flag football, a sport that will be part of the 2028 Olympic Games, and the constant growth of “The International Home Marketing Area” program.
In “The International Home Marketing Area” the league assigned nine teams to this country with rights to promote their brand through different events and activations.
Franchises with marketing rights in Mexico are the Arizona Cardinals, Dallas Cowboys, Denver Broncos, Houston Texansthe champions Kansas City Chiefs, Las Vegas Raiders, Los Angeles Rams, Pittsburgh Steelers y San Francisco 49ers.
In addition to these actions is the intention of the National Football League to return to Mexico to play a regular season game, which will happen in 2025 and 2026, as stated a few weeks ago Roger GoodellNFL commissioner.
The most recent game played in the Mexican capital was in the 2022 season, when the San Francisco 49ers They beat the 38-10 Arizona Cardinals in it Aztec Stadium.
Since the 2023 season, the venue has not been able to host the NFL due to the remodeling it is undergoing in preparation for the 2026 World Cup, which it will host. It is expected that at the end of 2025 Azteca will be in conditions to once again be part of the international series of matches of the NFL.
