The arrival at Puma of many internationally renowned footballers is like a brain drain. Indeed, the German brand often overtaken by Nike and Adidas seems to have found the parade to attract more players (by offering higher salaries for example?)
Collaborations with artists such as Jay Z, Big Sean, Rihanna, The Weeknd and Selena Gomez have shown that the brand across the Rhine has nothing to envy its competitors, outside of football. If it experienced difficulties in inflating its player catalog, the trend was reversed and the turnover felt it …
If Usain Bolt’s retirement could have been taken as a blow, a new element with a similar aura has swelled the ranks of the equipment manufacturer. Indeed, since last September, Neymar is the head of the gondola of Puma.
The Brazilian newspaper Folha de Sao Paulo had indicated that the last contract signed by number 10 of PSG with Nike lasted eleven years to expire in 2022, for a total of 105 million dollars (88 million euros).
“Welcome to the family,” the German marque tweeted with a photo of the Brazilian. “I grew up watching videos of football legends like Pelé, Cruyff, Eusebio and Maradona,” who “all played with Puma,” the forward wrote in a letter posted on social media. “For these reasons, from today I have the honor to join the brand that has helped the greatest footballing legends to be who they are.”
Welcome to the fam @Neymar Jr#KingIsBackpic.twitter.com/aMPnipZXj9
– PUMA (@PUMA) September 12, 2020
In my own words.@pumafootball@PUMA#KingIsBackpic.twitter.com/ZdOrjKv06r
– Neymar Jr (@neymarjr) September 12, 2020
The Sun unveils emoluments up to 25 million euros per year affected by the partner of Kylian Mbappé, currently injured, for joining the panther brand. It is about three times the 8.5 million annual that brought him back his sponsorship contract signed with the American brand. For comparison, Lionel Messi earns 15 million euros per year with Adidas and Cristiano Ronaldo 12.5 million euros per year with Nike.
Other examples can be found in the slideshow (above).
See also: The Weeknd: he joins Kylie Jenner on the bench of Puma muses
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