Xinhua News Agency, Beijing, November 16Theme: News analysis: How do you judge the inter-provincial tourism operations no longer linked to risk areas?
Xu Zhuang, a reporter from the Xinhua News Agency
On November 15, the Ministry of Culture and Tourism issued a notice on further optimization of the prevention and control measures of the new coronary pneumonia epidemic, scientifically and precisely doing a good job in the prevention and control of cultural and tourism industries, proposing that the cross-provincial tourism operations will no longer be jointly managed with risk areas, and the “one size fits all” and measures such as increasing the intensity of problem correction layer by layer. What is the context of this notice?What is the significance for the cultural tourism market?The reporter interviewed people in the industry for interpretation.
Implement the latest prevention and control work distribution
The Joint Prevention and Control Mechanism of the State Council announced on November 11, 20 measures to further optimize the epidemic prevention and control, requiring scientific and precise prevention and control work. The latest notice of the Ministry of Culture and Tourism was issued in the context of the implementation of the aforementioned implementation requirements.
The 20 measures to further optimize prevention and control work adjusted the risk areas from the three categories of “high, medium and low” to “high and low” and proposed to minimize the number of control personnel. of units and buildings. According to the regulations of the unit, “disembarkation inspection” is carried out for interprovincial migrants, and requirements such as “one size fits all” and efforts to correct the problem of overweight are increased.
In line with these provisions, the notice optimizes the relevant prevention and control measures for inter-provincial tourism: it is clarified that inter-provincial tourist activities will no longer be managed in conjunction with areas at risk. This means that for the provinces (cities, districts, banners) and districts (provinces) of municipalities with high-risk areas, travel agencies and online travel companies no longer need to suspend group tourism business interprovincial in and out of the zone.
In addition, the notice also specified that inter-provincial tourists must carry out inter-provincial transportation with a negative nucleic acid test certificate within 48 hours; actively guide tourists to take the initiative to carry out nucleic acid tests, and promote the progress of prevention and control gates; compact cultural and tourism administrative departments at all levels and the responsibilities of various industry entities, and strictly implement the national unified prevention and control policies.
Li Xinjian, professor at the School of Tourism Science of Beijing International Studies University, said, “The Ministry of Culture and Tourism has responded quickly to the spirit of the central government, implementing 20 measures to optimize the prevention and control of epidemic and issued a notice to further scientifically and accurately prevent and control the epidemic in the cultural and tourism industries. This is of great symbolic significance to increase confidence in the tourism market and promote the rapid development of the tourism industry. tourism”.
The market responded quickly
The announcement issued on the evening of the 15th quickly attracted the attention of the cultural and tourist market. According to Ctrip data, after the issuance of the notice, Ctrip’s inter-provincial travel product search volume has peaked since the National Day holiday, and the independent travel product search volume has increased more than 2 times compared to the previous day; The scope of cancellation of “hoarding travel” products sold on “Double 11” has continued to expand. So far, the number of canceled travel orders has increased by 50% year on year.
“Some tourists from the south have already come to inquire about ice and snow tour products in northeast China, and everyone’s response to the new policy is quite positive,” a salesman from a snow agency told reporters. Beijing travel.
Industry operators generally believe that the issuance of the tender has a strong weather forecast for the overall planning of epidemic prevention and control and the development of the cultural tourism market.
“During the past ‘Double 11’, many consumers pre-purchased seasonal travel products such as skiing in Northeast China and winter in Hainan. This policy will help further increase people’s willingness to make reservations.” . Shu Chen, head of Fliggy’s ” Double 11 Project” It is believed that the notice will make the relevant epidemic prevention and control measures in the field of culture and tourism more accurate and scientific, conducive to the recovery and development of the industry.
“The notice aims to better promote the precise prevention and control of the epidemic in the cultural and tourism system.” , the domestic inter-provincial tourism market will usher in an acceleration.
Do a good job of prevention and control of cultural and tourism industries scientifically and accurately
The notice emphasizes that the local administrative departments of culture and tourism must vigorously implement the important deployment of the Party Central Committee to further optimize the prevention and control work, and promote the prevention and control work of the cultural and tourism industries to be more scientific and precise.
From August 2021, the interprovincial tourist “circuit” will be implemented for the provinces (autonomous regions, municipalities) with medium and high risk areas and the mechanism will be adapted to the provinces (cities, districts, banners) and municipalities with medium and high risk areas. high in May this year. It can be seen that the cultural and tourism departments continue to adapt to the new situation of epidemic prevention and control and the new characteristics of the new mutation of the coronavirus, and continue to improve the nature and accuracy of the prevention and of the control.
“While streamlining the relevant measures, the notice requests that travel agencies and online travel companies continue to suspend inbound and outbound group tours and the ‘air ticket + hotel’ business and temporarily not resume the “group tour activity in the land border port cities. This shows that the relevant departments will not give up, let alone “lie down”. Zhang Zhining said that the main spirit of the notice is still to firmly implement the overall strategy of “import of external defense, rebound of internal defense” and firmly implement the overall policy of “dynamic compensation”.
There are also many tourists who said that although the ban has eased some worries about travel outside the province, they still hope that the implementing rules of various places will be implemented as soon as possible.
“Optimizing the policy also means improving the precise epidemic prevention and control requirements and ‘online’ prevention and treatment capabilities. Only effectively improving the scientificity and accuracy of epidemic prevention and control, and eliminating the problems of ” one size fits all” and overweight layer by layer of epidemic prevention and control, the effect of the policy can be truly reflected in the development of the industry, the operation of tourism-related enterprises, and the better life of people.” said Li Xinjiang.
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责编：袁晴 ]
