NYC & Company, the official destination marketing organization and bureau of conventions and visitors for the city of New York, presented “NYC Reawakens”,a new marketing strategy to signal the reopening of the Big Apple to tourists, after the Covid-19 pandemic.
Along with this new initiative, the president and CEO of NYC & Company, Fred Dixon, Mayor Bill de Blasio and chef Daniel Boulud also presented the largest marketing campaign ever made in the city with an investment of $ 30 million dollars, for the recovery of tourism that will be launched in June
Meanwhile tourists continue to arrive in New York and in 2021, NYC & Company predicts that 36.4 million people will visit the city, which means a recovery of more than 50 percent from the record 66.6 million visitors that arrived in 2019.Figure supported by the new campaign.
“Tourism represents hundreds of thousands of jobs in this city, and building a recovery for all of us means welcoming tourists to the world’s most important tourist destination. The ‘NYC Reawakens’ initiative will show travelers everywhere that New York City is not only ready to welcome them, but is creating a fairer, better and more vibrant city than ever, “said the Mayor of the City of New York, Bill de Blasio.
In 2020, the city received 22.3 million visitors despite the Covid pandemic, but it is expected that with this new momentum in 2024 , the City surpasses its previous 2019 record of 66.6 million visitors with an advance of 69.3 million visitors.
Even before the launch of the new $ 30 million global marketing campaign, today NYC & Company is launching a new initiative “I wish you were here in New York, ”encouraging New Yorkers to inspire their friends and family to visit New York City with a personalized email invitation.
A new city
For this reopening, New York City presented its new attractions and developments in which it has been working to be the banner that brings new travelers to the city.
Among the new attractions we find the recently opened Friends Experience offering fans of the television show two floors of interactive experiences including the iconic orange sofa, accessories and costumes. Visitors can also have coffee at Central Perk, which is open to the public every day.
On the other hand, La montaña rusa Phoenix Family Thrill will rise this summer in Coney Island. Standing 68 feet tall, the new ride will reach speeds of 34 miles per hour and guarantees an exciting new addition to Deno’s Wonder Wheel amusement park, which celebrates its 100th season this year.
As for what museums have in store, The Guggenheim Museum is the first place in New York to display Jackson Pollock’s famous “Mural” painting.In more than 20 years, with Far from the Easel: The Jackson Pollock Mural, on view through September 19. While at the New York Botanical Garden the KUSAMA: Cosmic Nature is presented which includes two new monumental outdoor sculptures Dancing Pumpkin and I Want to Fly to the Universe, as well as Infinity Mirror Rooms and colorful flowers and floral sculptures that will change seasonally.
Broadway is projected to return this September with classics like Aladdin, Chicago, The Phantom of the Opera and more, and newer productions like Hadestown, Jagged Little Pill, and Moulin Rouge.
As for new hotels, occupying the Crown Building in the heart of Manhattan on Fifth Avenue, Aman New York is expected to open its doors in June with 83 rooms and suites, 22 private residences, three restaurants and a spa spanning three floors. and has an indoor pool, sauna and steam room. rooms, hot and cold plunge pools, as well as an outdoor deck with cabana, sofa bed, and fireplace.
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