Tourism was one of the human activities most affected by the coronavirus pandemic. If la low number of commercial flights It is not enough proof, now the De Blasio plan is added to reverse the catastrophic numbers that it had between 2020 and 2021 in economic matters as a new sample.
Under the slogan “New York City Wakes Up”, De Blasio hopes to recover the more than 400,000 jobs lost during the pandemic in sectors such as hotels, gastronomy, taxis, shows and art. That is to say, of all the cultural elements that make the Big Apple and its surroundings one of the most visited places in the world.
“It is the largest campaign to promote tourism in New York City and It will remind people that this is the place to be, there is no other like it in the world“, assured the Democratic mayor confidently.
In general, New York spends 3 million dollars a year in promotions and advertising to promote tourism, but this year the budget was multiplied thanks to federal funds.
His plan is in line with that of President Joe Biden, also a Democrat, who hopes to inject $ 3 trillion into his economy to strengthen or rebuild the country’s infrastructure, from health care networks to business activities.
Although for now most countries maintain restrictions For its residents to travel abroad for tourism, the United States expects its domestic passengers to do their thing. New York in particular has already suspended the requirement for mandatory quarantine, even for foreign visitors.
In fact, Fred Dixon, president and CEO of the New York office for tourism, NYC & Company, assured that the Big Apple campaign “will be aimed at international markets as they open“.
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