New York Show postponed until August

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Coronavirus now touches the New York Auto Show. The automotive event, like Geneva, cancels the development of its activities scheduled for the month of April. Everything is part of a preventive plan against the global epidemic.

The New York Auto Show joins the list of automotive events affected by the virus covid-19 this year. The official announcement by its organizers was given in the last hours, stating that the appointment will be postponed to next August.

After the cancellation of the Geneva Motor Show , the Greater New York Automobile Dealers Association, organizer and promoter of the event in the capital of the world, reported that, due to the prevention of the coronavirus outbreak, the New York Hall is canceled for your usual date.

“For 120 years, “The program must continue” It has been deeply embedded in our DNA, and although the decision to move the dates of the program was not easy, our main priority continues to be health, “he said. Mark Schienberg, president of said association.

Look at the context

Despite not taking place on the scheduled date, the auto show gives hope for this year. Everything was rethought so that the activities are carried out from the August 28 to September 6, beginning two days earlier, on August 26 with the press protocols.

Although the New York Hall 2020 remains firm, it will be necessary to see the response of the exhibitors, for whom the rescheduling the event It can generate unexpected costs, interference in their work schedules, among others. It is known, for example, that Audi, BMW and Mercedes have already declined their participation.

Another situation generated from the cancellation of the automotive shows worldwide, is the realization of the fashion launches on line by brands. This could be an alternative to opt for, and that would eventually affect the event, now scheduled for August in New York.