New York on Wednesday encouraged its local population to revitalize tourism in the Big Apple, hit hard by the pandemic of COVID-19, with a campaign that invites them to “reconnect with the city they love” and visit the hotels, restaurants and businesses that are reopening their doors in the five districts of the great city.
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The campaign uses the slogan “All in”, taken from poker and which means to bet everything, and is part of an action plan of the New York City Tourism Recovery Coalition, a group of businessmen, organizations and cultural institutions that advise the Mayor’s Office under the leadership of NYC & Company, the body in charge of tourism promotion.
It’s divided in three stages that will progress as the city progresses in its reopening, for which the promotion and tourism programs are directed hyperlocally first to the metropolitan population and when conditions permit, they will be expanded to regional level and national until reaching the international tourists in the future.
“Our initial focus on hyperlocal is extremely important because, as we learned after the 2008 financial crisis, getting New Yorkers to spend in their city through ‘staycations’ and other promotions was a key part of our success. “NYC & Company explains in its” roadmap “
According to the company’s figures, in 2019 there were 66 million tourists in New York, the majority visitors from the US, which fed a sector with some 403,000 jobs and economic activity of $ 71 billion which generated tax revenue of 7 billion.
However, the stoppage of activity due to the pandemic and flight restrictions have “paused” tourism in the second half of 2020, with museums, attractions and Broadway closed and restaurants with limited capacity, which has caused “a rapid and profound loss of jobs” that this initiative seeks to alleviate.
In this sense, part of the campaign is to standardize public health practices through a “oath” of citizens and business owners to commit to following sanitary rules, hygiene patterns and social distance to combat the spread of COVID-19.
Among the initiatives, a promotional video has been created with iconic elements of New York, such as its people, its landscapes and its restaurants, and a public exhibition will be installed in outdoor panels throughout the city with works created by emerging artists. local
Restaurants have also been invited to show on video what they are doing to “welcome” their customers into the “new normal” and put a face on small businesses, and some well-known New Yorkers will become “influencers” of the city on social media.
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