The tourism campaign, which will begin in June and does not yet have a slogan, seeks to promote one of the essential pillars of the Big Apple, which in 2019 registered a record 66.6 million visitors and this 2021 plans to attract more than half of that figure, 36.4 million, focusing mainly on the US tourist due to entry restrictions to the country. “We are putting 30 million dollars behind this effort to reach everyone and tell people how important it is to come back here. It is an opportunity to be part of the rebirth, of something really special in which it was the epicenter (of the pandemic) of this country for a time, ”said the mayor in a digital press conference.
The campaign will cover formats such as television, internet, social networks and “influencers” and will focus on domestic tourism as it is the most “immediate” option and represents more than half of the volume under normal conditions, which is why it appealed to the “first wave ”of visitors: friends and loved ones of residents.
Although much depends on international travel, the frequency of flights, the advancement of vaccines and the economic situation, the New York promotion office estimates that it will return to record tourist territory in 2023 while rebuilding the sector in a sustainable way, which means “courting to long-term travelers ”and redistribute them between districts.
The well-known restaurateur Danny Meyer participated in the presentation of the “awakening” of New York, who highlighted how the city has welcomed the terraces to eat and drink in the open air, and reflected the encouragement to contribute to the recovery of a sector that has “hibernated ”For months, in his case with the opening of a new establishment, Le Pavillon.
In that sense, New York is preparing for a touristy summer with numerous hotel openings, including a Margaritaville Resort with a pool in the middle of Times Square or a Ritz-Carlton in the NoMad neighborhood, where Spanish chef José Andrés plans to open one of their new restaurants, Zaytinya.
Among other novelties, the city will also host the new restaurant of the actress Priyanka Chopra, Sona, and the famous Loeb Boathouse and Tavern on the Green in Central Park will once again operate, although if there is an activity that generates expectation it is theatrical, with the expected return of Broadway in September, although no specific date yet.
To whet your appetite at the return of the great musicals, a video was broadcast by the cast of “Girl From The North Country”, the production starring Bob Dylan and his songs, which opened a few days before the pandemic was declared , and in which the actors sang that they are not going to “go anywhere.”
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