The partnership is the result of a first series of successfully completed campaigns in 2021, including the viral recruitment campaign in collaboration with Mocro Mafia actor ICE. Tim Meuleman, Managing Partner of C2B: ‘New York Pizza has been pushing the boundaries with abrasive and striking content for years. The focus of C2B is on striking creative content: “content worth sharing”. Whenever we have the feeling that we have too daring a concept, the reaction is often whether it can push the boundaries even more. As a professional creative, a collaboration that we are very much looking forward to.’
Kasper Overtoom-Meijer, Manager Brand & Campaigns at New York Pizza: ‘Our introduction to C2B started last year with the 1 April campaign “Pizza soup”. After several successes together, we see a strong digital creative partner in C2B, with whom we would like to intensify the collaboration. New York Pizza is a brand that has stood out in its expressions for years. Online, this line is nicely continued with the collaboration with C2B.’
–
