New York or Nowhere (NYON), a prestigious lifestyle brand celebrated for high-quality clothing and accessories, is excited to announce an exciting collaboration with the New York Yankees. This partnership, in collaboration with New Era Cap and Major League Baseball, marks a significant milestone for NYON by aligning with one of the most iconic sports franchises in the world.
New York or Nowhere co-founders Liz Eswein and Quincy Moore expressed their excitement about this collaboration, saying: “The Yankees have always been on our list of dream collaborators, and it is for – Really amazing to see this project come to life.
Yankees and NYON with a historic meeting:
For NYON, aligning with such a historic institution is an important moment for us. We are honored to have this opportunity and are grateful to the Yankees and MLB for trusting our vision.
The exclusive co-branded collection features 49 different pieces, including a variety of hats and clothing for adults and children. This collection definitely blends the timeless elements of the Yankees brand with NYON’s signature aesthetic, offering fans a new and stylish way to show their support for the team.
The collection is available at select locations including Yankee Stadium, the MLB store on 6th Avenue, the NYON flagship store in Nolita and online at newyorkornowhere.com.
Big things are coming for the Yankees and NYON:
Marty Greenspun, Senior Vice President of Sales Strategy for the New York Yankees, praised the collaboration, saying: “In just a few years, New York or Nowhere has become an iconic fashion brand, no only in the five cities, but many more.
NYON was a great partner in bringing this project to fruition, and their talented creative team truly brought together the best of our aesthetic when creating the this collection. “Now that the collaboration is available for purchase, we’re thrilled to see the response from fans, especially in the team store at Yankee Stadium. “
To further enhance the launch, the campaign features Yankees legend Mariano Rivera, with photos by Jonathan Mannion, a photographer known for capturing iconic moments in pop culture.
This campaign not only pays homage to the rich history of the Yankees, but also broadens the appeal of the collection across different generations of fans, ensuring that it resonates with the both longtime fans and new fans of the team.
About New York or Nowhere:
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Founded in 2020, New York or Nowhere (NYON) is a lifestyle and clothing brand inspired by the dynamic spirit of New York City. With a flagship store downtown and a growing fan base that includes celebrities such as Aaron Judge, Jalen Brunson, Sarah Jessica Parker and Hugh Jackman, NYON is quickly becoming a become a brand for anyone who loves or dreams of the city that never sleeps. .
This collaboration with the New York Yankees strengthens NYON’s status as a leading brand with deep roots in the culture and vibrancy of New York City.
2024-08-20 19:05:09
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