(New York) Furious that his Tex-Mex pizza contains only half of what he hoped for ground beef and beans, a New Yorker is suing American fast food giant Taco Bell for five million dollars for false advertising.
Posted yesterday at 8:03 p.m.
Frank Siragusa ‘never would have paid $5.49’ last September if he had known his Mexican ‘pizza-taco’ was nowhere near as filling as publicity photos claim, civil lawsuit claims Monday before the federal prosecutor’s office in Brooklyn, New York, and whose Washington Post echoed on Tuesday.
The plaintiff, supported by other dissatisfied customers, embellished his legal action with flattering commercial images of this pizza dripping with beef, chicken, guacamole, sauce, cheese, tomatoes… such as the present Taco Bell, sign of the Yum group ! Brands, which also owns KFC and Pizza Hut.
He added to his complaint photos of the “real” dish eaten in a New York fast food restaurant.
Mr. Siragusa is thus claiming five million dollars from the fast food chain for “unfair and deceptive commercial practices”.
The advertisements “hurt consumers financially, because they receive a product of lesser value than what is promised to them”, argues its complaint which denounces the “actions of Taco Bell in a period of high food price inflation, in particular for people low income”.
Taco Bell, headquartered in California, which was founded in 1962 by the American Glen Bell and which belonged to the giant PepsiCo, did not respond to requests from AFP and the American press.
2023-08-02 00:03:48
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