New York Gut puts Heinz ketch up in his mouth…

“It Ha-Ha-Has to be Heinz” is the new album of the campaign launched by the Gut New York group. A creation taken from the shorter version, “It must be Heinz” allowed the Heinz platform to achieve a growth of 12% last year. These cartoons, called Smiles, aim to further fuel people’s irresponsible love of Heinz… Yes. Because let’s face it, ketch-up is anything but good. Kind of an addictive product, let’s call it…

The amazing experience of having ketchup smeared on your face was the perfect way to connect with users around the world and spark conversations across the board. At Gut, they are very proud of their campaign which is both kitsch and pop, which obviously recalls Joker’s Machiavellian smile…
These paintings will travel to Spain, the United Kingdom, Germany, France, Holland and Italy.