Some 59.6 million visitors – 48.8 million national and 10.8 million foreign – is the expectation of New York City at the end of 2023, with a view to raising it to 63.7 million tourists next year.
The figures correspond to the projection of NYC Tourism and Conventions, the official destination marketing organization for the city’s five boroughs. Until March it was known as “NYC and Company”, a name that remained for 25 years, after replacing the original “New York City Convention and Visitors’ Bureau”.
There are solid reasons behind the optimism: “New York City benefits greatly from being the number one port of entry to the US for international travelers” and “our colleagues at Department of State They have done tremendous work to reduce visa wait times around the world. There are more US visa holders today than ever before. That’s why more people have the opportunity to visit the United States than at any other time in our history. AND many of these visas are 10 years. “That gives us the opportunity to encourage people to visit us and return frequently.”explicó Fred Nixon, presidente de “NYC Tourism and Conventions”.
In 2022 NYC received 56.7 million touristsrecovering approximately 85% of the 2019 record, before the pandemic paralysis of 2020 and 2021. Last year, visitors generated $68.1 billion in economic impact and $6.2 billion in local tax revenue, and supported 344,000 jobs across the five boroughsNixon highlighted in a speech to the press at the recently inaugurated Perelman Performing Arts Center (PAC NYC) in Lower Manhattan.
“Our objective is maximize travel and tourism opportunities in the city’s five boroughs, serve an economic engine and spread the positive image of NYC around the world. “We represent the interests of almost 2,000 member organizations, covering the entire spectrum of the tourism industry, from iconic attractions and hotels to tour guides, arts and cultural organizations and small retail businesses in every corner of the city,” he said.
In October, New York City had the ranked number one in hotel occupancy among the top 25 US markets, he added. And some are expected 10,000 new hotel rooms in the next three years.
Although New York could be an “easy” destination to sell due to its plurality as cultural, theatrical, musical, academic and financial mecca and its constant promotion in film and TV productions, also insecurity and high costs They represent a great challenge for tourists and event organizers. In addition, remote work has decreased business travel around the world.
“We reach travelers from around the world through a network of 17 agencies that represent New York City tourism in 28 global markets for both public relations and commercial sales, marketing and educational efforts. Additionally, in many markets, we have extensive experience and reach for the meetings, incentives and corporate events markets,” said Nixon.
In that he does special mention to the foreign market, which currently represents 16% of tourists in New York, but spend much more than nationals.
“Our international markets are fundamental: they represent 50% percent of expenses and hotel room nights because International travelers stay longer, spend more and certainly set the trends. Where international travelers go, domestic travelers often follow,” Nixon said.
In particular The United Kingdom continues to be the largest source of visits from abroad, and “New York and London are the busiest and most profitable air routes in the world.” They follow him Canada, France, Brazil, Germany, Italy, Spain, Mexico and Australia. Most of these nations do not require a visa for tourist visits to the US.
China – not including Hong Kong – used to be in 2nd place until the pandemic and is currently in 10th position. “We hope to see a broader return of Chinese visitors next year“Nixon noted.
One of the literal protagonists of tourism in New York is the theater industry: During the 2022-23 season, Broadway shows added 12.3 million spectators and 40 productions premiered, between musicals and plays, highlighted Tiffany Townsend, vice president of communications for “NYC Tourism and Conventions.”
Among the investments in New York that have had an impact on tourism, the remodeling of JFK, Newark and LaGuardia airports, at a cost of $20 billion dollars. Notably, LGA completed the first complete reconstruction of a U.S. airport in 25 years, and it was done while remaining operational.
“Are the busiest airport system in the world. Atlanta gets a lot of attention as a single airport, but when you look at the network of commercial airports in the NYC metropolitan area managed by the Port Authority of New York and New Jersey, There are more flights that pass through our airports than any other destination in the country, and passengers too,” Nixon commented.
Regarding high costs, “since Rising inflation remains a concern around the world, We are launching a series of messages to remind travelers that A trip to New York City is possible on any budget. It is the most walkable city in the world and you can eat at a very affordable price if you want,” said Nixon.
He highlighted that the portal nyctourism.com offers in five languages Many travel planning tools and resources for neighborhoods and districts, beyond Midtown and traditional tourist sites. “We also launched a halal travel guide for muslim visitorsavailable in both English and Arabic, and we are proud to be the first US tourism organization to create such a resource.”
2023-11-07 17:34:00
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