At his Annual General Meeting, President and CEO Fred Dixon unveiled the name and new identity of the official marketing, tourism and convention organization for the five boroughs of the City of New York City: New York City Tourism + Conventions. This initiative aimed at travelers from all over the world unfolds through a new logo, a renewed graphic charter and artistic direction. The launch is accompanied by a #WHATSGOODNYC social media campaign, which leverages the “opinion power” of 8.5 million New Yorkers, offering them the opportunity to share “their views on the assets” and on “the experiences to live” through the five boroughs of the city.
The campaign will offer ideas, tips, recommendations for activities and excursions through various channels to inspire visitors and locals “to explore all that New York City has to offer.” The creative process was initiated by design consultancy 2×4. New @nyctourism and @nyctourismnews accounts will launch on Twitter, Instagram, Facebook and LinkedIn, encouraging New Yorkers and travelers to engage and share their experiences using the #WhatsGoodNYC hashtag. News that comes days after the “I ❤ NYC” logo changed its logo to “We ❤ NYC“.
