New Year’s Eve box office exceeds 500 million yuan Film market welcomes recovery practitioners: I am very confident in the Spring Festival stalls
According to China News Network, according to data from Beacon Professional Edition, as of 12:00 on January 3, the total New Year’s Eve box office in 2023 will be 550 million yuan (RMB, the same below), and the film market here is considered to usher in a critical upswing.
Statistics show that ‘Avatar: The Way of Water’, ‘Want to See You’ and ‘The Desperate Husband’ ranked in the top three at the box office, contributing 95% of the box office in total, and the head effect is very obvious. Among them, “Avatar: The Way of Water” won the New Year’s Eve box office champion with a box office of 280 million yuan. The film is deeply loved by fans of action films and special effect films, and users males account for nearly 60% Accounted for more than 20%.
The main audience of the movie “Want to See You” is young women, and the proportion of female users is close to 70%, which is obviously different from Avatar.
According to the Beacon Professional Cinemas business map, there were 10,671 movie theaters across the country on Jan. 1, a new 10-month high since Feb. 27 last year, with the operating rate reaching 85 percent. . of the epidemic, Beijing, Xi’an, Tianjin “Avatar: The Way of Water” New Year’s Eve box office in cities such as Zhengzhou, Shenyang, Dalian, etc., exceeded the film’s first week box office. about, Beacon Professional Edition analyst Chen Jin believes that since the film has been out for three weeks, it shows to a certain extent that the North, Central and Western regions recovery speed is relatively fast, and the audience is gradually returning to theaters. He said he believes the recovery in South China and East China will also accelerate in the near future.
The New Year’s film market performance has made the industry full of anticipation for the upcoming Spring Festival. Up to now, there have been five films of “The Wandering Earth 2”, “No Name”, “Man Jianghong”, “Deep Sea”, “Bear Infested: Stay with Me “Bear Core”” and five films have been confirmed to be released in this gold program. The number of people who want to watch has exceeded 720,000, ranking first. The first part of “The Wandering Earth” was also released during the Spring Festival of that year, and earned a box office of 4.688 billion yuan.
“The film lineup of this year’s Spring Festival is expected to be very strong and rich, so we are still very confident in this year’s Spring Festival,” said Chen Jin.
