Original title: The passenger traffic in 60 key business districts reached 22.175 million, a year-on-year increase of 40.5%, and Beijing’s New Year’s Day holiday consumption got off to a good start.
On January 1st, the Xihongmen Huiju Shopping Center was crowded with people and the holiday atmosphere was strong. (Photo by Deng Wei)
During the New Year’s Day holiday, citizens and tourists gathered in major business districts. Light shows, food festivals, dynamic music, New Year countdowns… Romantic winter events led to a consumer boom in the city’s key business districts, ushering in a “good start to 2024” “. Data from the Municipal Commerce Bureau shows that during the New Year’s Day holiday, key monitored businesses such as department stores, supermarkets, specialty stores, catering and e-commerce achieved sales of 2.51 billion yuan, of which catering consumption grew strongly, with a year-on-year increase of 27.9%. The city’s 60 key business districts had 22.175 million passengers, a year-on-year increase of 40.5%.
New Year’s Eve boom in business districts
As night fell on December 31, Taikoo Li Sanlitun was particularly lively. The performance of the cutting-edge band attracted many tourists, and the audience swayed to the rhythm of the passionate and dynamic music; all restaurants were packed, and the thick smoke of fireworks rose in the winter night.
On the bank of Liangma River, the blue harbor lights were lit up, and the annual light festival officially kicked off. The immersive light and shadow trail is dotted with starlight like a dream, large-scale lighting interactive facilities attract people to take photos, and cartoon characters in disguise follow the floats…a romantic winter event, creating a strong sense of festival on New Year’s Eve. Atmosphere.
The New Year’s Eve activities have attracted several times the number of customers to the business district than on weekdays, and also stimulated various entertainment consumption such as catering, fashionable entertainment, skating, and performances. Statistics from the Municipal Commerce Bureau show that during New Year’s Day, the passenger flow of Wangfujing Commercial District, Zhongguancun Commercial District, and Qianmen Dashilar Commercial District reached 629,000, 263,000, and 241,000 respectively, representing year-on-year increases of 77.3%, 92.7%, and 93.5 respectively. %.
First exhibition and first show create a feast
Major business districts also organized a variety of cultural and entertainment activities during the New Year’s Day holiday to attract citizens to go out of their homes and come to the business districts to welcome the old year and the new.
In the ancient Qianmen business district, the new national trend of “Tesco Metaverse” attracts young tourists. The “Xifan Trend Art Exhibition” created by Beijing Square cooperates with Douyin to select trendy IP creators to jointly present the current art trend. ; The Longfu Temple Business District opens the “People’s Market Dragon Dongqiang” New Year Market, which brings together a variety of trendy elements such as national trends, cultural creativity, retro, and handicrafts.
The presentation of a series of first exhibitions and first shows has given a new look to the scenes in major business districts, bringing citizens and tourists a dual experience of shopping and exhibitions. During the New Year’s Day holiday, the first national pop art exhibition “Fairy Dragon Joy” was held in Xidan Joy City, the first national exhibition “Hacipupu” in Chaoyang Joy City decorated the colorful night, and the first exhibition of “Dragon is Spirit” at CapitaMall Xizhimen It conveys traditional culture and art and allows tourists to encounter holiday surprises in familiar business districts.
Holiday catering traffic surges
The New Year’s Eve celebrations attract a large number of citizens to go out to celebrate, and delicacies such as hot pot, hotpot, and crayfish are very popular. On December 31st, more than 2,900 tables were picked up at Hu Da’s main store, and the queue lasted until 3 a.m. the next day. 7,400 kilograms of crayfish were sold; customers waiting for a table at the Nanmen Shabu Shabu News Building store crowded an office building. In the lobby on the first floor, the waiters were too busy to touch the floor.
During the New Year’s Day holiday, a series of catering consumption activities are also staged in various regions – the “Guijie Four Seasons Boiling Hot Pot Festival” in Dongcheng District, the “Festival Feast Taste Bud Carnival” event in Chaoyang District, the “Russian Food Festival” in Haidian District, Fengtai District The “Fengwei Warm Winter Hot Pot Festival” in Changping District and the “Yangfang Shabu-shabu Food Festival” in Changping District… Hot delicacies have driven a significant increase in customer flow for many well-known chain catering brands. Data shows that the holiday sales of Quanjude, Donglaishun and Xiabuxiabu increased by 85.8%, 60% and 34.6% respectively year-on-year. (Yang Tianyue Xia Hua)
2024-01-02 00:34:00
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