Stuttgart (dpa / lsw) – “Länd Socks”, “Länd Hoodie” or “The Täsch”: Almost 30 percent of the fan articles in the controversial advertising campaign of the green-black state government do not come from the southwest, as the State Ministry replied to one Landtag request of the FDP parliamentary group emerged. Faction leader Hans-Ulrich Rülke complained in Stuttgart, among other things, that no specific information about the sustainability of the products had been given. Only the respective company headquarters were reported. “That is astonishing, since the state government otherwise always attaches great importance to proof of faultless supply chains.”
The impetus for the internationally oriented advertising offensive to recruit skilled workers came, among others, from the state’s large commercial enterprises – from Stihl, Trumpf and Daimler. Rülke criticized the State Ministry with exceptional severity. “It is typical that this government does not answer our questions about its unsuccessful campaign. 21 million for an advertising campaign that in the end does not bring a single specialist to the Southwest and is only intended to serve the image of an increasingly impoverished state government – tax waste!”
“The Länd” replaced the previous campaign “We can do everything. Except Standard German.” away. Rülke also said that he found it remarkable that the state government had neither used campaigns from other federal states for comparison nor evaluated the previous campaign. “It is also ironic that the State Ministry, on the one hand, writes that the campaign should serve the immigration of skilled workers, but cannot state how well it worked in the previous campaign.”
© dpa-infocom, dpa: 211228-99-520750 / 2
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