Amazon’s Halo bracelet continuously measures and evaluates the physical activity of users using artificial intelligence systems.
The bracelet costs 65 dollars (59 francs) in pre-sale in the United States with 6 months subscription to the advanced features, then it will be sold for 100 dollars (91 francs) with a monthly subscription of 4 dollars (3.6 francs ). (screenshot)
Did you talk cordially or cheerfully to your colleague? A new Amazon bracelet can tell you that, in addition to analyzing the quality of your sleep or the distribution of your body fat.
The e-commerce and technology giant has been marketing a screenless bracelet since Thursday, called Amazon Halo, which continuously measures and assesses the physical activity of users using artificial intelligence systems.
As with many connected accessories and watches, the idea is to be able to assess your health and well-being, in a precise and personalized way, and to learn how to improve them.
With one more surprising detail: the “Tone” function determines whether the voice of the wearer of the bracelet sounds more or less positive, “in order to better understand how his tone is perceived by others, and to help him improve its communication and relations ”, explains a press release from the group.
“For example, Tone may reveal that a difficult business call leads to less positive communication with a client’s family, an indication of the impact of stress on emotional well-being.”
The bracelet transcribes the intensity of movement during exercise, the quality of sleep, heart rate and other variables into a point system. Running earns more points than walking.
The user can choose to share their results with partners, such as diet apps.
Amazon assures us that all of this very personal information will be protected and can easily be deleted. “The body modeling images are automatically deleted from the cloud after data processing, so only the customer sees them,” explains the company, world leader in the cloud (remote computing).
For the Tone function, the voice recordings are analyzed directly on the smartphone and deleted immediately after.
The bracelet costs 65 dollars (59 francs) in pre-sale in the United States with 6 months subscription to the advanced features, then it will be sold for 100 dollars (91 francs) with a monthly subscription of 4 dollars (3.6 francs ).
With this new accessory, Amazon hopes to change habits.
Because “despite the expansion of digital health services and devices over the past decade, we have not witnessed proportional improvements in the health of the American population,” notes in the press release Maulik Majmudar, responsible for the medical aspect. of the bracelet.
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