The game page Polygon now spotlights the recently released in Japan Nintendo Switch game No Paper! where you use a toilet roll as a game controller.
The player then places a detachable Joycon game controller in a (presumably) unopened toilet roll which in turn is placed on a horizontal flat surface (such as a piece of cardboard). Next, the player tilts the surface from side to side to make the toilet roll roll, which controls what happens in the game.
The game itself involves guiding a toilet roll through puzzles and traps to a person in need who is on the mug without paper.
Right now there are no known plans to release No Paper! outside of Japan. The game is developed by Takuhiro Miyazawa and costs 600 yen, equivalent to approximately SEK 45, on the Nintendo Eshop.