“Bond” villain Mads Mikkelsen and tennis legend Roger Federer are teaming up for a new campaign by Switzerland Tourism. The result is a funny Gspürschmi commercial.
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- After the commercial with Travor Noah, tennis legend Roger Federer can be seen in a new campaign for Switzerland Tourism.
- This time, Hollywood star Mads Mikkelsen (“Casino Royal”) is on his side.
- In the funny spot, the Hollywood star hugs a tree and jumps into a mountain lake to get inspiration for the beauty of the Swiss autumn landscape. Roger Federer and the production crew, meanwhile, make fun of Mikkelsen.
“Bond” villain Mad Mikkelsen dives into a Swiss mountain lake, hugs trees and a cow for the latest spot from Switzerland Tourism.
Meanwhile, tennis star Roger Federer is making fun of Mikkelsen’s preparations for the commercial.
For the new autumn campaign, Switzerland Tourism has put the next celebrity at Roger Federer’s side: Hollywood star Mad Mikkelsen – who was already seen as the “Bond” villain in “Casino Royal”.
As early as spring 2023, Roger Federer ventured on an SBB adventure through Switzerland with comedy star Travor Noah for Switzerland Tourism.
Roger Federer: “I love autumn and all its colours”
The new campaign video, which is precisely aimed at the European markets, shows Roger Federer and Mads Mikkelsen in a humorous attempt to produce a spot that will show the many facets of the Swiss autumn, writes Switzerland Tourism.
“I love autumn and all its colors,” enthuses Roger Federer.
At the same time as the launch of the campaign, a website which is entirely dedicated to autumn and its diverse activities.
