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New showcase and new tab for the Apple Online Store

So that was the night and mysterious closure of the Apple Store! The manufacturer has quite simply decided to give its online store a serious blow by fitting out a new window accessible to this address – and you won’t be able to miss it if you go to apple.fr, since the top menu has a new Store tab. This had not been the case for many years.

This new home page, which is reminiscent of the Apple Store app, brings together all the links to Apple products and accessories, as well as to support and several rows dedicated to news from the moment: accessories for studies and AirTag currently. This new site also presents Apple’s various services (Apple One, Apple Pay, Today at Apple virtual session, etc.) and special rates of all kinds.

And that’s not all: each product range has its own revised and improved home page, with shopping tips, current promotions, good reasons to buy a particular device, a selection of accessories. and support links. On the other hand, the pages for actually buying a product or an accessory have not changed. Not yet ?

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