After a checkered year, due to the virus, Geric, who belongs to the Carmila group, was able to resume on May 19. Since then, Jean-Marie Louis, the director of the gallery, in place for 25 years, watches over the 125 shops and services and draws up an observation: “no cell is vacant. We had departures, but we have more demand than supply. “
Calzedonia opened on containment day, “it’s a brand requested by our customers. We conduct surveys to meet expectations as closely as possible. »Lacoste replaces Marco Polo and the space abandoned by crocodile leather has recently been taken over by Izack, a men’s clothing brand.
At the entrance, it is Orange which attracts customers but which must combine with Free, open since July 2 instead of La Compagnie des Petits. ” The children’s brand is in liquidation , it’s a shame because Geric’s store was in the top sales. It had been established for 25 years. “
–
The waltz of the signs
Same sentence for Teenfactory which was quick to be replaced by IKKS junior, the brand already having its showcase for adults in the extension of the gallery. Another disappearance: One day elsewhere. “We welcomed Hubside. “
The only cell still closed, that of the shoemaker Cousin. “We have someone on it, but it will take a little while for him to open. In the meantime, we will allow creators to take advantage of it. This is our first ephemeral store, we are delighted. “
Gourmets will see the departure of the small Sachou cabbages. “She suffered the crisis but she is still there, rue du Maillet”, procrastinates the director.
–
Drop in attendance and a shy start to the sales
In terms of attendance, Geric is far from the figures for 2019, “but it’s better than the recovery in 2020. We had lost 60% of our attendance. On the other hand, customers missed out on the launch of the sales, the date not being usual. “
Another notorious fact, the closure of the highway 40 ramp. “We felt it. Since its opening, things have been better, customers are coming back. The turnover is progressing. “
On the other hand, the famous clearance sale is still uncertain. “We wanted to do it on July 24 but the sales will be over, so we’re thinking about it. “
Projects are flourishing such as Employment appointments, scheduled for the first Tuesday of the month. “We are going to relaunch the Children’s Day and we will organize a special week at the end of August for our 50th birthday. “
Enough to attract the 60,000 loyalty card holders and others, Geric and Carrefour counting, in normal periods, more than 6 million visitors per year.
–
