To raise awareness about the damage caused by the coronavirus, Porta created the campaign for the Medical College of Chile La Clandestina, composed of hard and heartbreaking testimonies from survivors of the disease, which are part of a playlist that can be heard on Spotify.
The objective of the campaign is to raise awareness especially among the youngest who participate in illegal parties during the pandemic, which have increased significantly in recent weeks, and joins other initiatives that seek to generate a change in behavior in citizens and help reduce the high numbers of infections and deaths in the country.
Colmed’s national secretary, Dr. José Miguel Bernucci, indicated: “We are facing a complex health situation in which we once again have high numbers despite the successful vaccination process. This means that we are not delivering effective communication so that people reduce their mobility and stop engaging in risky behaviors ”.
The doctor added that “this campaign specifically seeks to reach the youngest with six brief, but very forceful testimonies regarding the reality of what is experienced in the country’s ICUs and doing so on a platform that is widely used for them, like Spotify ”.
“La Clandestina” includes six tracks of no more than a minute and a half in which you can listen to radio communications between the SAPU of the Hospital de Urgencia Asistencia Pública, testimonies from patients and doctors and a final message from the president of Colmed, Dr. Izkia Siches.
In this sense, Felipe Abufhele, Porta’s creative director, assured: “We are at a very critical moment of the pandemic, because the figures confirm that it is not over yet. We are convinced that it is essential that young people understand the risks of holding illegal parties and that they can not only be infected, but also die or suffer serious consequences. It is very relevant to deliver real testimonials, in a space in which they are handled like Spotify and interact with them in their own codes ”.
In addition, it should be remembered that the Medical College of Chile together with the School of Public Health of the University of Chile and the Chilean Patient Alliance has also developed the campaign Alive we need each other, in which personalities such as Francisco Saavedra, Blanca Lewin, Professor José Maza, Connie Achurra, Javiera Contador and Alison Mandel, among others, delivered recommendations to the public on the health measures to follow during the pandemic.
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