After the conclusion of the citizens’ voting and the decision of the expert jury, the top 3 were found among the five finalists of the second “Neighborhood Greats” competition. The following were successful: “Love.My.Earth”, “Echt.Gut department store” and “Vegan Ice Cream and Manakish”.
The next step is after suitable retail space for the concepts sought. The first-placed concept has priority. As soon as the terms of the contract are in place, it is clear whether funding is still available for one or even two other projects.
“We’re happy with those who placed three very different concepts to have found who, with their innovative ideas, not only have exciting products, but also one strong focus on sustainability, community building, quality of stay and experience for the visitors on site”, explains Uwe Wagner, Managing Director of Kiel-Marketing.
The concept of “Love.My.Earth” to back up. Here the visitors can expect a unique community around the topics of water sports and sustainability in the marine protection city of Kiel. High-quality products that reflect the lifestyle of the target group, paired with Events und Workshops complete the concept.
“As a water sports enthusiast, it is all the more important to protect the ocean habitat and to pursue enlightenment – what could be more obvious than Kiel, the state’s green capital. Already in May last year we were able to, for example, Björn Dunkerbeck (42x Windsurf World Champion), Dr. Kristen Brodde (Greenpeace), Melody Harris Jensbach (ehemals Board of Directors PUMA) and Dirk Ramhorst (Vice President Olympic Sailing) to a table to set the course”, so Managing director Timo Perschke.
“In addition to the specific needs of the applicant, we look in terms of district profiling when looking for the right neighborhood and hope to quickly find a suitable match,” explains downtown manager Janine Streu, who is responsible for the profiling process at Kiel Marketing “Kiel can Kiez” responsible for.
But even if the state funding should then be exhausted: “We will all Finalist:innen also independent of funding accompany you on your way to the city center“, promises Streu.
The concept of Second-hand department store “Echt.Gut” was able to move up the ranking with an overwhelming majority of citizen voting and the second place get hold of The concept is non-profit, sustainable and enables people of all social classes to Shopping for useful and beautiful things in an environmentally friendly way.
Ob furniture, household goods or clothing – everything beyond the department store’s own products are second-hand goods that were donated by Kiel residents and a sensible subsequent use should experience.
“The fact that so many citizens have voted for an ECHT.GUT. shop in the city center touches us very much and makes it clear to us that how important a contact point right in the center would be for our customers. We continue to hope that we will be able to realize this dream and are grateful for the great support from our network,” says Kim Margarete Hase from stadt.mission.mensch.
“Vegan Ice Cream and Manakish” as an unbeatable team reached the third place of the ranking. Konstantin Schlecht’s concept focuses on the production and sale of vegan ice cream, which should already be known to some people in Kiel as “Vicecream”.
As a supplement to ice cream as a seasonal product, the oriental specialty Manakish savory products are also offered.
Expert jury and citizens equally enthusiastic
Im October of last year had the inner city management of Kiel-Marketing eV for the second time the ideas competition “Kiel neighborhood size wanted”.. After a pre-selection, five concepts were approved for evaluation by the expert jury and the public vote.
At the Online voting by citizens scored “Really good” 1,749 votes and therefore something more than 80% of the total votes.
For the Expert jury was the concept of “Love.My.Earth” clearer at the end Favorite. Also the concept “Vegan Ice Cream and Manakish” was well received by the expert jury: “Finally a Gastro concept beyond the usual fast food. The concept convinced me with the founder’s philosophy and competence,” said Frank Rehme (Future of Shopping) about Konstantin Schlecht’s application.
The jury was with the nationally recognized experts Ingmar Behrens (German Council of Shopping Places), Karen Klessinger (dan pearlman), Frank Rehme (Future of Shopping), Katharina Sieweke (EHI Retail Institute) and Julia Staron (STADTMANUFAKTUR) from the areas of inner city development, brand consulting and usage trends.
Source: Kiel Marketing
