Jennie is the second member of the world-famous group Blackpink, after Lisa, to launch a product personally after leaving Korean entertainment group YG Entertainment.
In late 2023, Jennie announced the establishment of her own entertainment company after her personal contract with YG Entertainment expired. The beautiful singer wants to stand on her own two feet and carry out her own musical products and development plans.
Jennie has just released a new MV “Mantra” (Photo: Elle).
Mantra is the first music product made by Jennie’s entertainment company, ODD ATELIER. The MV was released on October 11. In this song, Jennie sends the message: “Love yourself just the way you are.”
The 9X generation singer wants to spread positive energy to everyone through her new music product. She also wants to inspire women to always love life and shine themselves.
Mantra written by Jennie, Claudia Valentina and Isabelle Carlsson with production by Jumpa, El Guincho and Serban Kazan. The song is of the dance-pop genre, combined with disco bass, with lyrics celebrating feminism.
Mantra It is said to have a catchy melody, helping Jennie show off her rapping and dancing advantages. The MV is filled with beautiful images of Jennie, expensive cars, changing scenes and constant choreography.
In the MV, Jennie attracts attention with flattering outfits. She comfortably shows off her sexy body through bold dance moves. This causes Mantra received mixed reviews.
Many reviews say that compared to the music products when she was still under the management of YG Entertainment, the current Jennie is considered sexier.
Jennie’s sexy and modern look in “Mantra” (Photo: Elle).
The Bias List page rated Jennie’s new song 4.75. Many fan comments said that the MV was invested in imagery but the lyrics were written by Mantra once again cliché and monotonous.
“Many songs are successful and even go viral thanks to the power of the melody, the production or the popularity of the star who performs them. Jennie has so much charm, but such a boring and cliché song Mantra This is not beneficial for her at all,” an audience commented on The Bias List.
Contrary to the somewhat harsh comments on The Bias List, The Korea Times praised Jennie’s new musical product.
“Mantra is a powerful and energetic song that encourages everyone to shine in their own way. The song conveys a message of self-love and mutual support,” wrote the Korea Times.
According to the Korea Times, Jennie’s new song topped iTunes charts in 47 countries, including the United States. Music videos Mantra also made waves on YouTube, taking the top spot on the popular video rankings in Korea and America.
Jennie’s new MV reached over 21 million views on YouTube after 2 days of release. Mantra is expected to rise in the charts in the coming days when Jennie helps promote the song on music shows.
Jennie is praised for being increasingly bold and attractive (Photo: Elle).
Jennie is one of four members of the Korean idol group Blackpink. The group has officially been active for 4 years under the management of entertainment group YG Entertainment.
Currently, Blackpink is considered one of the most successful and influential Korean groups in the world.
Jennie is the representative face of many renowned fashion brands. With a strong influence on young people and an impressive fashion sense, Jennie is known as the “Queen of Kpop (Korean Youth Music) Fashion”.
From the end of 2023, Jennie announces the creation of her own entertainment company to directly manage her personal artistic activities. Recently, she has actively promoted her own activities, diligently participating in entertainment programs and appearing at many prestigious fashion events.
