In the run-up to the announcement of the new iPhones and Apple Watch models, rumors are circulating that, in addition to Hermès, other luxury brands will be offering exclusive accessories, especially for the Apple Watch.
The reason for this is the fact that the founder of the fashion label Jacquemus using a “Where is?” screenshot to indicate that he is at Apple headquarters.
Looks like we could be getting a @jacquemus edition of the Apple Watch tomorrow instead of Hermes?
Hermes was a fully Jony Ive relationship.
Jacquemus is one of the hottest luxury brands that works with Dua Lipa, Kendall Jenner, and Kylie Jenner in addition to collabs with Nike pic.twitter.com/y245LVpgs5
— ANDRE ELIJAH (@AndreElijah) September 9, 2024
If you’ve never heard the name Jacquemus, its founder Simon Porte Jacquemus has practically taken off and has become one of the most important and probably most expensive fashion labels in a very short space of time. Apple’s penchant for partnerships in this price range is well known, so an announcement in this direction should come as no surprise.
Tim Cook on the red carpet
Apple’s ex-chief designer Jony Ive was particularly known for his penchant for such “glamour collaborations”. But now the Apple boss also seems to be Tim Cook on red carpets to feel completely at ease. Just a few days before today’s iPhone event, Cook was on a promotional tour for his video service Apple TV+ and used his stay in Europe to visit George Clooney on Lake Como.
However, Clooney also voiced some subtle criticism in connection with the Apple-produced film “Wolfs”. He said it was a pity that Apple was not giving the film a wider theatrical release. Apple had recently retracted the original announcement of a nationwide theatrical release. withdrawn and screenings are restricted to a limited number of cinemas.
Jony Ive reinvents the button
Apple’s former chief designer is now devoting himself to completely different topics and has designed the premium label Moncler not only developed an extravagant jacket, but also “reinvented” the button.
In a new capsule collection of jackets, Jony Ive’s LoveFrom teamed up with luxury outdoor brand Moncler to reinvent the button.
— Fast Company (@FastCompany) September 6, 2024
This is somewhat reminiscent of the launch of the Apple Watch and the straps and clasps designed by Ive for it. Ive’s new “Duo Button” closes the garments magnetically and, according to the designer, is particularly good for firmly connecting flexible objects.
Detailed insights and a set of images of the latest Ive production can be found at Fast Magazine view.
