Sports Chosun = Reporter Baek Ji-eun
[스포츠조선 백지은 기자] NewJeans heated up the atmosphere at the world’s largest e-sports festival.
New Jeans performed the performance of ‘Gods’ for the first time on the opening stage of the finals of the ‘2023 LoL World Championship (Worlds)’ held at Gocheok Sky Dome in Guro-gu, Seoul on the 19th. ‘Gods’ is the theme song for this year’s World Cup, which was released last month. New Jeans became the first K-pop group to sing the theme song for this competition and even performed on the opening stage of the finals, proving their status and influence as a ‘global trending’ artist. .
The ‘LoL World Championship’ final is a global event that attracts a lot of attention, recording more viewers (as of 2019) than the American Professional Football (NFL) Super Bowl among sports games, and the opening stage is as hot as the final game every year. So far, top artists who have sung historical theme songs have appeared, including Imagine Dragons (2014) and Lil Nas X (2022).
This is the Worlds Cup held in Korea for the first time in five years, and T1’s ‘Keria’ Min-seok Ryu shouted “New Jeans, come out!” after confirming his progression to the finals, which became a hot topic online, so New Jeans’ opening stage was in full swing even before the start. It raised great expectations.
When New Jeans, transformed into five warriors, appeared, the 18,000 people who filled Gocheok Dome cheered with enthusiasm. New Jeans, together with the dancers, dominated the stage by perfectly performing sophisticated and powerful group dances that matched the grand atmosphere of ‘Gods’. It was a refreshing appearance, different from the free-spirited charm on stage so far. In addition, various devices such as large LED screens, fireworks, and lighting enriched the stage, and 3D technology was implemented inside and outside the stage, creating a more lively stage.
In order to create the perfect stage for ‘Gods’, which contains the players’ fierce competition and narrative of victory, New Genes studied the actual LoL world to prepare for the performance, and paid attention to every detail, including directly producing costumes and accessories inspired by LoL characters. I didn’t miss it until then.
Immediately after the end of the day’s performance, ‘#NewJeans’ was posted on social media real-time trends, proving that the opening of the finals was as hot a topic as the finals itself.
Reporter Baek Ji-eun silk781220@sportschosun.com
