Earnings per share for the three months to June 26 were $ 1.3, while analysts polled by Refinitiv expected earnings of only $ 1.01 per share. Total revenue rose 36.4 percent to $ 81.43 billion. Analysts expected revenue to increase to just $ 73.3 billion.
–
Apple recorded high sales growth, especially in China. CEO Tim Cook told Reuters that customers are buying accessories like the Apple Watch, which they can pair with their iPhones. Sales in China rose 58 percent in the quarter to $ 14.76 billion.
–
Last year, Apple launched its iPhone 12 for fifth-generation 5G networks later than usual. Due to this delay, some iPhone purchases moved from the first to the second fiscal quarter. The company therefore warned investors to expect weaker than usual iPhone sales in the third fiscal quarter, as consumers are likely to postpone purchases in anticipation of a new generation of devices coming in the fall. However, consumer interest in switching to 5G machines appears to have boosted sales. IPhone sales rose nearly 50 percent year-over-year to $ 39.57 billion in the quarter, beating analysts’ estimates.
–
What can the news do?
The individual models differ from each other mainly in the size of the screen. The new iPhone 12 will offer a 6.1-inch screen, the smaller version a 5.4-inch screen. Two sizes are also available for the more luxurious Pro edition, namely the iPhone 12 Pro boasts a 6.1-inch display and the iPhone 12 Pro Max a 6.7-inch display. The Pro versions are more luxurious and have an extra telephoto lens on the back.
–
The design of all innovations is dramatically different from all predecessors. Apple is basically going back to the era of the popular iPhone 5, where the sharp edges of a metal frame played a role instead of rounded sides.
–
Introducing the Apple iPhone 12 Pro smartphone
Video: manufacturer’s archive
Apple iPhone 12
Photo: manufacturer’s archive
Many rock fans will certainly welcome this design change, simply because the construction is lighter, thinner and basically smaller.
–
The increase in performance is practically taken for granted in the next generation of iPhones. Representatives of the American computer giant, however, boasted that the work pace is so brisk that, for example, League of Legends will run on apple phones, which is a popular video game designed primarily for classic computers. In doing so, Apple made it clear how dramatically the performance had increased. This is due to the Apple A14 Bionic chip, which has all four innovations.
–
Apple iPhone 12 Pro
Photo: manufacturer’s archive
Apple iPhone 12 a 12 mini
Photo: manufacturer’s archive
The interest in the services was also great
Revenue from services including TV and music subscriptions and the App Store also grew strongly. Revenue from a third rose to a record $ 17.49 billion. Cook added that the number of subscribers on various platforms rose to 700 million from 660 million in the previous quarter.
–
Pandemics and work from home have also increased interest in iPads and Macs. Sales of Macs rose 16.4 percent to $ 8.24 billion and sales of iPads rose 11.8 percent to $ 7.37 billion, also exceeding analysts’ expectations. Cook added that the sale of these devices was limited by the global shortage of chips, but in the end the impact was not as significant as the company feared. Last quarter, Apple warned investors that a global shortage of chips could reduce its revenue by $ 3 billion to $ 4 billion, mainly due to a shortage of chips for iPads and Macs.
—
