SangYup Lee, Head of Hyundai Global Design and Senior Vice President of Hyundai, presented the New Tucson, the Hyundai SUV that will debut on the market in the coming weeks, the fourth generation of the best-selling model del brand.
This is the car that since its launch in 2004 has been sold in more than 7 million units worldwide and which today sports a future-oriented and robust new look, which follows the brand’s new ‘Sensuous Sportiness’ design identity. As Head of Hyundai Global Design Center and Senior Vice President of Hyundai Motor Company, SangYup Lee is responsible for the brand’s design strategies and direction in the exterior, interior, color and material divisions.
The latest Hyundai models have been developed following the‘Sensuous Sportiness’ stylistic identity of the brand. SangYup Lee states: “We are currently embarking on an exciting journey where we are revisiting the design of many of our models following our stylistic identity, called ‘Sensuous Sportiness’. The latter is characterized by the harmony of four fundamental elements: proportions, architecture, style and technology. Our goal is to raise the emotional value of our products through an innovative design “.
Source: Hyundai Press Office
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According to SangYup Lee New Tucson is a pioneer, not just for Hyundai, but for all C-segment SUVs, as it offers an advanced design experience combined with cutting-edge technology, both of which are missing in this category. All of this makes Tucson a trendsetter and not a follower. We are convinced that its unprecedented originality offers a unique and special stylistic value to the C-SUV market.
New Tucson for Hyundai represents an important milestone in the history of the brand’s design, serving as a reference point for all future models. It underlines our vision of how today’s cars should be designed and lived: not as concepts, but as production vehicles. It represents a revolution in Hyundai design, and reinvents the image of family cars.
On the front, Parametric Jewel Hidden Lights have been implemented, a design innovation that incorporates cutting-edge lighting technology within Tucson’s parametric grille with a motif reminiscent of jewels. Finally, let’s see what SangYup Lee said about the main elements of the New Tucson’s interior design: “Since traffic is very often a source of stress for drivers, we have tried to design the interior environment to maximize comfort and relaxation. For the development of the interior design we took inspiration from sense of serenity transmitted by the flow of large waterfalls “.
The interior space is the place where the user can interact very naturally with spaces and futuristic technology. It is a very special environment. Hyundai has created an innovative and comfortable view from the driver’s seat, applying an anti-glare film that prevents the screen from being mirrored on the windshield at night. New Tucson (we recently saw the first pictures) and the fourth generation of Hyundai’s best-selling model and is also the first Hyundai SUV to be developed under the brand’s new ‘Sensuous Sportiness’ stylistic identity. The car offers the most electrified range of engines, with the full hybrid, plug-in hybrid, and 48-volt mild-hybrid versions combined with petrol and diesel engines.
Source: Hyundai Press Office
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