The HSV has found a successor for the marketing director Henning Bindzus, who is leaving at the end of the year. From January 2021, Philipp Mokrohs will join the Hamburg company as Director Brand, Marketing and Sponsoring.
The 41-year-old is moving from Bayern Munich to Hamburg. Mokrohs has been Head of Brand Strategy and Brand Management at the record champions since 2016 and received the “Superbrands Germany Award 2018/2019” for his work there.
HSV Marketing Director worked successfully at Bavaria
“In order to grow successfully as a brand today, we need a sustainable strategy and clear positioning,” said Mokrohs, who was responsible for installing the modern LED player tunnel in the Allianz Arena.
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