New Holland, a CNH brand, continues to consolidate its presence in the main productive areas of Latin America. In the competitive agricultural world, strategic alliances and technological integration have proven to be key to achieving sustainability and efficiency in production.
In Chile, the Hoffmann and Kullmer families, renowned agricultural producers, have achieved a milestone in cereal production and the incorporation of cutting-edge technology to optimize their operations. Ignacio Küllmer Werner, a commercial engineer with a postgraduate degree in Administration and Marketing at the University of Münster, Germany, currently leads Rural Servicios Agrícolas, the company responsible for agricultural operations, ranging from soil preparation, planting, fertilization and fumigation, to the harvest, in addition to offering services to third parties.
Since he was young, Ignacio was linked to farm work, mainly during the harvest season, a key moment for the results of each season. After completing his studies in Europe, he began working at Cromaq, Osorno, as an implement sales executive, mainly for German brands, which allowed him to acquire the necessary knowledge to assume leadership at Rural SA.
With more than 40 years of experience, the company trusts in New Holland machines, through its official distributor in Chile, SKC. Among its fleet, the CR 8.90 Intellisense combine and the T7.315 Heavy Duty tractor stand out.
The CR line combines continuously and automatically optimize the threshing, separation and sieve system settings, minimizing grain loss, maximizing quality and productivity. The T7 tractor, for its part, offers power and versatility, thanks to its 6-cylinder, 6.7-liter engine, with a power of up to 315 hp and a common rail injection system that complies with the Tier 4b emissions standard.
“We have been working with New Holland for more than 20 years, a brand that has given us great satisfaction. Their combines are easy to operate, very intuitive, but with advanced and user-friendly technology. Furthermore, they are easy equipment to maintain and repair if a technical problem arises,” said Ignacio Küllmer.
Upon assuming the head of operations at Rural SA, one of Ignacio’s main objectives was to expand the size of the equipment, both in implements and in the power of the tractors. “Agriculture is so dynamic that you not only have to do the job well, but do it in the shortest time possible. The weather windows are very tight due to the threat of rain or other events. “We are in an area with particularities, but that is no excuse to delay,” he highlighted.
Ignacio also reflected on technological advances in the sector: “Nowadays, it is essential to have highly trained operators familiar with new technologies. This not only improves efficiency, but also helps to attract and retain new generations in the countryside, preventing them from moving to the cities.”
