New Head of Enterprise Marketing at Huawei Switzerland

November 19, 2020, 10:59 am

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Zurich – Huawei’s Enterprise Business Group is growing in Switzerland. Marketing is being expanded and is now being led by Caroline Schmutzer.

Caroline Schmutzer was previously responsible for marketing at AdNovum Informatik AG and in this role she held tasks in the areas of marketing, sales and proposal management; She was also responsible for sales reporting. In the more than six years of her activity, she had steadily expanded her responsibility at AdNovum and, among other things, gained experience in digital marketing and event management. The native Austrian also worked at the market and opinion research institute IFES and the Austrian Federal Ministry of the Interior.

Caroline Schmutzer studied psychology with a focus on business psychology, branding and consumer behavior research at the University of Vienna and graduated with a Magister rerum naturalium (rer. Nat.). She received further training in digital marketing management and corporate management at the Zurich University of Applied Sciences ZHAW. She also completed a Junior Leadership Program at WEKA Business Media AG.

Caroline Schmutzer reports to Roland von Arx, Vice President Enterprise Business Group Switzerland, and is supported by Anita Breudel.

Roland von Arx gives an outlook on where the marketing of the Enterprise Business Group should develop in the future: «Our Enterprise Business Group is growing rapidly and well above the market average. Our customers recognize our excellent service and our customer orientation as well as the reliability, robustness and functional quality of our solutions, which are now used and appreciated in all industries and a large number of the most well-known companies and authorities in Switzerland. We would like to make our strengths even better known to a broader public and to intensify our marketing efforts in the digital area and on social media. Caroline will drive digital lead communication and at the same time focus on strengthening customer loyalty. “

Huawei has been active in Switzerland since 2008 and is organized in four business groups: In addition to the carrier sector and consumer business, these are the enterprise business group and the newly formed Cloud & AI business group. In the enterprise business, Huawei has grown by around 40 percent this year. (Huawei / mc / ps)

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