The IMAX “Extraordinary” year-end fan festival was held in the IMAX Laser Theater of the China Film Museum, attracting more than 150 fans from 36 cities across the country to gather in Beijing. The new generation of director Zhao Ji, who has directed “White Snake: Origin” and won the love of many fans, appeared at the event as a senior fan and mysterious guest of IMAX, and officially announced with IMAX that his new work “New God List: Nezha Rebirth” will be passed through IMAX? The patented DMR technology is converted to IMAX? 3D version, which will be launched in about 690 IMAX theaters in Mainland China on February 12, 2021 (New Year’s Day). IMAX exclusive posters and “New God List: Nezha” “Rebirth” special collaboration IMAX 3D glasses were also simultaneously exposed at the event.
“New God List: Nezha Rebirth” is produced by Chasing Light Animation, Ali Pictures, Bona Pictures, Bilibili Films, and Bubble Mart. The movie tells the story of Nezha’s rebirth as a locomotive youth Li Yunxiang after 3000 years of the Battle of the Gods, and the comeback of the dragon family and other enemies. In the exclusive IMAX poster exposed today, “Xin Nezha” Li Yunxiang drives a hard-core locomotive in Donghai City. The armor element gives the character a brand new metallic mechanical feel, which is high-burning and cool to subvert the past. The oriental punk style world created by the original crew of “White Snake: Origin” for four years is bound to set off a cool “national trend” on the IMAX big screen. IMAX’s indomitable big screen, ultra-high-resolution detailed performance and shocking sound effects will present the audience with a novel visual wonder of the country, and start a passionate journey in an immersive way.
Director Zhao Ji said: “I have been a loyal supporter of IMAX since university, so I am very happy to be able to cooperate with IMAX and bring my new work “New God List: Nezha Rebirth” to the IMAX big screen. There are many subversive features in the film. The pictures and visual effects will be more brilliantly presented on the IMAX big screen. I hope everyone will go to the IMAX theater to watch this movie during the Spring Festival, and gain a more intense and hearty movie-watching experience!”
Zhou Meihui, Chief Marketing Officer of IMAX Greater China, said: “Thank you Director Zhao Ji for his special appearance and support to us today. “New God List: Nezha Rebirth” uses unique creativity to give a new interpretation of the story of Nezha .Whether it is the refreshing oriental punk visual style, or the cool visual effects and pictures, we are amazed by the breakthroughs made in the production level of Guoman movies. We look forward to the presentation of this work on the IMAX screen. I believe it will bring a shocking movie-watching experience to the audience during the Spring Festival.”
In addition to the official announcement of “New God List: Nezha Rebirth”, the IMAX “Extraordinary” year-end fan festival also contains many surprises. In the afternoon of the same day, hundreds of IMAX fans and media reporters from all over the country gathered at the China Film Museum. At the end of 2020, the IMAX Laser Cinema will be transformed into a large-scale pet fan site. The on-site gift is fully upgraded, not to mention the ingenuity that IMAX fans “C “Debut” became the protagonist. Fans from all over the world walked onto the red carpet full of stars and enjoyed the annual highlight moment of the awards.
After the year-end ceremony, the audience together experienced some scenes of “Wonder Woman 1984” shot with IMAX film cameras through the IMAX laser projection system. The IMAX laser system brought the audience back to the colorful 1984 with an upgraded audio-visual experience. The way to ignite the blood and emotion at the end of the year.
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