Home » today » Business » New generation of agriculture under the “market leading production” to meet the consumers in the “New Normal” era

New generation of agriculture under the “market leading production” to meet the consumers in the “New Normal” era

KMUTT opens a seminar on knowledge enhancement of new generation farmers using the platform “DGTFarm.com” to expand marketing channels for agricultural products. Create commercial competition opportunities under the approach of “market leading production” to meet the needs of consumers in the “New Normal” era.

On December 28, 63, Mr. Pisan Pongsapich, secretary-general of the National Bureau of Agricultural Commodity and Food Standards (CMU), said the Ministry of Agriculture and Cooperatives. Has set a policy “Marketing led production” by encouraging farmers to integrate in the form of community enterprises. Or cooperatives to help reduce costs and increase productivity Along with the current technology has changed rapidly. And all sectors have adopted technology to facilitate operations. Especially the business of selling products online. Which has many platforms for selling products online Therefore, the Ministry of Agriculture has the concept of “Agriculture 4.0” so that farmers can raise the bar to keep up with technology changes. And able to open a shop on an online platform

Featured News

This is in line with the policy of the Ministry of Agriculture. KMUTT by the Information and Communication Technology Center (ETC) has developed a standard agricultural product website – online or DGTFarm.com as a distribution channel for agricultural products. That has been certified for farmers, entrepreneurs, so that farmers Entrepreneurs met with consumers That have matching needs The agricultural products that can be sold in DGTFarm.com must be good quality products. Certified to the standard Or is a product participating in the QR Trace project (a system to monitor agricultural products with QR Code Traceability)

However, in order to increase the efficiency of online sales of agricultural products on DGTFarm.com to young farmers, Young Smart Farmer, Single Farmer, Farmers Group, Community Enterprise and Cooperative who are existing members and those interested to apply for DGTFarm membership. Com. CMU has arranged “The seminar to promote agricultural products with digital technology” under the concept of “market leading production”, which will help fill the knowledge about the production of agricultural products to meet the standard. Techniques for selling agricultural products online to be successful Transporting quality products to the consumer. Laws Regarding Safe Selling Products Online It is also a business link for farmers who have standard products. That meets the needs of operators The seminar was scheduled for 4 times, 100 farmers each time, a total of 400 people, namely the 1st time in the Central Region, Ayutthaya Province, with farmers participating in the seminar in 14 provinces, namely Ratchaburi, Chachoengsao, Chainat, Nakhon Pathom, Nakhon Sawan, Pathum Thani, Phra Nakhon Si Ayutthaya, Phetchabun, Lopburi, Saraburi, Sukhothai, Suphanburi, Ang Thong and Uthai Thani Province, 2nd time, Southern region, Songkhla Province (Hat Yai), 3rd time, Northeast Region, Khon Kaen Province and 4th time Northern Region, Chiang Mai Province

Currently, DGTFarm.com has a total of 2,880 members, 447 farmers’ stores, divided into 176 organic markets, 278 GAP safety markets, and 180 QR Trace products markets with 766 products, including vegetables. Fruits, rice, fish eggs, livestock, herbs, cosmetics and processed products

“DGTFarm.com will be an online channel that will help reduce the cost of building a shop, shorten the time, be able to trade unlimited in both location and time, and also a standardized channel for distributing agricultural products. From the manufacturer to the consumer Without the middleman This will help strengthen the immune system. And strength Farmers can rely on themselves. And it will be an important tool in creating commercial competition opportunities and able to meet the needs of consumers in the New Normal era, ”said the secretary-general of the CMO.

Read more …

– .

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.