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Summary
- NFL launches “NFL Universe Football” on Roblox platform.
- Game offers immersive NFL experience with all 32 teams.
- Various game modes and exclusive NFL items available.
- Partnership targets 79.5 million daily Roblox users.
The National Football League (NFL) continues its digital expansion and brings the excitement of American football to the virtual world of Roblox. In collaboration with the renowned game developer Voldex, the league presents “NFL Universe Football”a remastered and expanded version of the popular Roblox game “Ultimate Football”.
Roblox – NFL meets millions of viewers.
With the launch of “NFL Universe Football” on September 13, 2024, the league will open itself up to a potential audience of 79.5 million daily active users on the Roblox platform. Ed Kiang, Vice President of Video Games at the NFL, emphasizes the importance of this partnership: “The NFL has had a strong and consistent presence on Roblox since 2022. The collaboration with Voldex will enhance our ability to reach the millions of Roblox users through exclusive content.”
The new game promises a fully customizable and immersive NFL football experience. Fans can play as their favorite teams and personalize their gameplay by unlocking and earning NFL-branded items. Authenticity is ensured by the integration of all 32 teams and their iconic jerseys.
“NFL Universe Football” offers a variety of game modes and challenges. Players can participate in action-packed 6v6 matches, hone their skills in Practice Mode, trade equipment in the Trade Center and experience different game types in Park Mode. By completing in-game challenges, participating in special events and reaching milestones, users can collect exclusive NFL gear and merchandise.
Lisa Willett, head of sports partnerships at Roblox, underscores the demand for such content: “We know from search data that Roblox users are looking for sports content – especially football. Sports fans are rooted in the community, which is already a big part of the shared experience on Roblox.”
Strategic partnership with future potential.
The cooperation between the NFL and Voldex marks an important milestone in the league’s digital strategy. Alex Singer, founder and CEO of Voldex, is enthusiastic: “The partnership with the NFL is a significant milestone for us. We are excited to bring the unparalleled excitement and prestige of the NFL to Roblox.”
With regular updates, special events and exclusive content, “NFL Universe Football” is designed to keep fans entertained throughout the season. The NFL is thus continuing its Roblox strategy that began in 2022 and is strengthening its presence in the digital gaming world.
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For football fans and Roblox enthusiasts alike, “NFL Universe Football” promises an exciting mix of virtual gameplay and authentic NFL feeling. Starting September 13, players worldwide can immerse themselves in the world of digital football and lead their favorite teams to victory.
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