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The campaign has been carried out for several years in Chapelco
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It should be noted that this edition is important since it will once again specify the climb and the assembly of the human pink ribbon at the summit of its Cerro Teta since, due to the pandemic, during 2 winter and 1 summer editions, it was not possible carry out the campaign in its traditional form.
The #JuntosAlTeta campaign recalls the determination of a group of women who suffered from the disease along with others who had already recovered, who in the 1990s climbed to the summit of Cerro Teta as a symbol of struggle and overcoming, to show that it is possible to achieve goal of defeating this disease, with a timely diagnosis.
Chapelco Ski Resort decided to replicate this action, adding its operational capacity and impact with the message in the media and social networks. It also incorporated the institutional support of Lalcec (Argentine League for the Fight Against Cancer), an entity that included this annual date in its calendar of awareness actions.
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