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New Edition of “Real Estate Marketing”: Effective Methods for Professionals in the Real Estate Industry

With the valuable collaboration of Nathalie Gardes, Loïc Cantin, Henry Buzy-Cazaux and Laurent Batsch, Hervé Parent and Fabrice Larceneux publish a new edition of their work “Real estate marketing”, rich in concepts and effective methods intended for professionals in real estate. A concentrate of real estate culture to implement an effective marketing strategy!

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Completely revised and enriched with the results of the latest research, analysis of best practicesthe most recent innovations, as well as online supplements, this 4th edition provides the concepts and marketing strategy tools PERFORMANCES to develop an impeccable customer experience and obtain more mandates and sales.

Develop a true omnichannel marketing strategy

Indeed, if real estate agents have long operated without a real marketing strategy, in the very competitive world of real estate professionals, in the age of artificial intelligence, implementing an effective marketing strategy is crucial today. It requires correctly evaluating the real estate information which proliferate and to better decipher the customer buying and selling process.

Faced with the development of customer skills, commission fees must be clearly justified: this requires a more readable, more responsive, more human and more personalized service strategy! Mastering omnichannel action levers and knowing how to manage emotions will be decisive factors of differentiation.

A great source of inspiration and good practices to better meet the expectations of your customers, knowing how buyers to make their decisions, sell a property quickly and capture a maximum of mandatesimprove the effectiveness of your ads on the web and social networks, convince a seller the benefit of using the services of a real estate agent!

Read also : “Connected real estate agent”, a series of ebooks dedicated to digital marketing tools

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2023-10-04 12:17:26
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