Headline: New Edition of “Online Marketing Intelligence” Book Provides Key Insights for Success in Digital Marketing
Subtitle: Online marketing activities now make up the largest share of total advertising expenditure worldwide
Date: June 23, 2023
Ravensburg, Germany – Gregor Hopf, Head of Media and Communication Management at the DHBW Ravensburg, along with Dennis Ahrholdt and Goetz Greve, has recently released the second edition of their textbook titled “Online Marketing Intelligence – Success Factors, Key Figures and Control Concepts for Practice-Oriented Digital Marketing”. Published by Verlag Springer Gabler, this revised and expanded edition offers valuable insights into the world of digital marketing.
In today’s business landscape, online communication has become the central component of companies’ marketing strategies. Whether used as a communication medium, sales channel, or business model, online marketing activities have gained significant importance. According to recent data, these activities now account for approximately 58 percent of total advertising expenditure worldwide, marking a 40 percent increase since the book’s first edition in 2019.
The ever-evolving nature of online marketing presents a challenge for marketing managers. With a plethora of different online marketing activities, each with its own complexities, measuring success and identifying actionable strategies has become crucial. This is where “Online Marketing Intelligence” comes in.
The textbook provides a comprehensive overview of key figures for the most important online marketing instruments. It combines this information with empirical research results to offer a well-founded understanding of the instruments and their success context. By explaining the need-relevant key figures and presenting user-friendly research results, the book equips marketing professionals with actionable knowledge for making informed online marketing decisions.
Since its initial release in 2019, the first edition of “Online Marketing Intelligence” has gained popularity among industry professionals. With nearly 250,000 digital hits, it has become a go-to resource for marketers seeking to enhance their digital marketing strategies.
The second edition of “Online Marketing Intelligence” promises to build upon the success of its predecessor. With updated content and expanded insights, it aims to empower marketing professionals to navigate the ever-changing landscape of digital marketing successfully.
For more information about the book and its authors, please visit the publisher’s website or contact the DHBW Ravensburg’s Media and Communication Management department.
Disclaimer: The articles published here were written by clubs and organizers, parishes and initiatives, schools, and kindergartens. They have been checked and approved by our editorial staff. Schwäbische.de assumes no liability for the correctness of all information.
Contact:
DHBW Ravensburg
Media and Communication Management Department
Email: [email protected]
Phone: +49 123456789
What are the key topics covered in the book that can help businesses navigate the ever-changing digital landscape successfully
Olution and growth of digital marketing have brought about new challenges and opportunities for businesses. The second edition of “Online Marketing Intelligence” book aims to provide readers with the necessary knowledge and skills to navigate the ever-changing digital landscape successfully.
The book covers various topics, including the latest trends and developments in online marketing, key success factors, and control concepts for effective digital marketing campaigns. It offers practical insights and real-world examples to help readers understand and implement effective digital marketing strategies.
One of the key highlights of the second edition is its focus on data-driven marketing. With the availability of vast amounts of data, businesses can now make more informed decisions and personalize their marketing efforts to target specific audiences. The book provides detailed guidance on leveraging data analytics, customer segmentation, and other data-driven techniques to optimize marketing campaigns and drive better results.
Additionally, the authors delve into the importance of social media marketing and influencer marketing in today’s digital era. They explore the power of social media platforms in reaching and engaging with consumers, as well as the strategies for partnering with influencers to amplify brand messages and increase brand awareness.
The revised edition also includes updated information on search engine optimization (SEO) and search engine marketing (SEM), as well as the importance of mobile marketing and the rise of mobile advertising. With more consumers using mobile devices to access the internet, businesses need to adapt their marketing strategies to effectively reach and engage with mobile users.
“Online Marketing Intelligence” is a valuable resource for entrepreneurs, marketing professionals, and anyone looking to enhance their understanding of digital marketing and improve their online presence. The book’s practical approach and real-world examples make it accessible and applicable to businesses of all sizes and industries.
As the digital marketing landscape continues to evolve, staying up-to-date with the latest trends and strategies is crucial for businesses to succeed online. The second edition of “Online Marketing Intelligence” provides readers with the necessary insights and tools to navigate the complex world of digital marketing and achieve success in today’s competitive business environment.
About the Authors:
Gregor Hopf is the Head of Media and Communication Management at the DHBW Ravensburg. With his extensive experience in digital marketing, he brings valuable expertise to the book.
Dennis Ahrholdt and Goetz Greve are renowned experts in the field of online marketing. They have collaborated with Gregor Hopf to create a comprehensive guide that encompasses the latest advancements in digital marketing.
“Online Marketing Intelligence – Success Factors, Key Figures and Control Concepts for Practice-Oriented Digital Marketing” is published by Verlag Springer Gabler and is available for purchase from major online retailers.
