VIENNA. The Dialog Marketing Association Austria (DMVÖ) is devoting a new working group to the topic of data science. This is particularly relevant because the topic
Increasingly important in marketing – but data science should also be treated in depth beyond marketing. According to the association, the clear goal is for data strategy and data science to merge in marketing.
Versatile use
Data science can not only be a decisive factor in marketing
Play a role, but gives companies in almost all areas the opportunity to become more efficient.
The new working group is headed by Christoph Brenner, board member at DMVÖ. The members of the working group deal intensively with the positioning of the topic in the industry and are supported with know-how by an expert advisory board.
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