Champion has appointed Maurizio Donadi as its new creative director for Europe to usher in a “bold new era of innovation and design”.
Donadi will take up the new role from December 1 and lead the company’s creative vision and direction, the US brand announced on Monday. The appointment follows the completed takeover of Champion by Authentic Brands Group.
Maurizio Donadi, who currently lives in Los Angeles and Italy, has worked with companies such as Giorgio Armani, Levi’s and Ralph Lauren before founding his atelier Transnomadica, where he “looks back” by assembling his personal archive of vintage clothing and objects “to look forward.”
He brings a wealth of industry knowledge that will increase the relevance of the Champion brand and promote further innovation, according to the statement. Donadi will provide creative direction for all Champion product lines and seasonal collections, supporting the team in brand campaigns and collaboration strategies to ensure the integrity of Champion’s core values of quality, performance and style.
“His expertise and visionary approach to design will be a great asset to our brand, not only in terms of our product offering, but also in a number of key consumer touchpoints within our company,” said Lorenzo Moretti, Managing Director of Champion Europe “We are confident that Maurizio will not only honor Champion’s unparalleled heritage, but also redefine the brand’s position in the sports and lifestyle sector. This appointment is a significant step forward as we push the boundaries of the Innovation and authenticity in every aspect of our business will continue to shift.”
This post, edited and translated using a tool, previously appeared on FashionUnited.uk.
Lorenzo, how do you anticipate Maurizio’s creative direction influencing Champion’s marketing strategy in Europe? Are there specific campaigns or initiatives you have in mind that reflect this new vision?
Welcome to the World Today News website! Today, we have the pleasure of hosting a special interview with two guests – Lorenzo Moretti, Managing Director of Champion Europe, and Maurizio Donadi, newly appointed Creative Director for Europe. They’re here to discuss Champion’s recent appointment of Maurizio as the new Creative Director and his vision for the brand. Thank you both for joining us today.
1. Lorenzo, as the Managing Director of Champion Europe, what has been your vision for the brand prior to the hiring of Maurizio Donadi? How do you think his appointment will enhance this vision?
Lorenzo: Champion has always been a brand that stands for quality, performance, and style. Our goal has been to maintain these core values while evolving with the changing times and consumer preferences. With Maurizio’s appointment, we believe that we have found the perfect person to lead this evolution. His expertise in innovative design and understanding of the fashion industry will take Champion to new heights, making it even more relevant to today’s consumers.
2. Maurizio, you have worked with some of the biggest names in fashion, including Giorgio Armani, Levi’s, and Ralph Lauren. What attracted you to the Champion brand, and what do you hope to bring to it in your new role?
Maurizio: I was drawn to Champion because of its rich history and heritage. As someone who loves to look back at vintage clothing and objects, it’s exciting to be part of a brand that has such a storied past. My aim is to build upon this heritage while also looking forward, bringing a fresh perspective and new ideas to the table. I want to use my experience to enhance Champion’s reputation as a leader in the sports and lifestyle category and to make it more appealing to a wider audience.
3. In your opinion, what sets Champion apart from other sportswear brands in the market? How do you plan to leverage this uniqueness in your designs?
Maurizio: Champion has always been known for its quality and performance-driven designs. It has a unique story to tell, and I plan to amplify this story through my designs. I want to use cultural references and my own personal experiences to create designs that resonate with consumers on an emotional level. By doing so, we
