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New CEO at Keuco: Lubert Winnecken

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(November 8th, 2020) On October 1st, 2020 Lubert Winnecken joined the management team at Keuco. Mr Winnecken (53) was previously part of the Parador management team for 15 years. “With Lubert Winnecken we have been able to gain a strong leader who will continue to run Keuco in line with our corporate philosophy,” said Hartmut Dalheimer, the current managing director, who will be replaced by Mr. Winnecken at the turn of the year.

new and old Keuco CEO: Lubert Winnecken and Hartmut Dalheimer (Photo © Keuco)


Mr. Dalheimer has been with Keuco for 29 years. In 1991 he started as Head of Marketing and since 1995 he has been Managing Director of Marketing, Sales and Technology. Mr. Dalheimer played a key role in shaping the company and made Keuco a full-range supplier for bathroom furnishings. In 2002, under his management, Keuco launched bathroom accessories as well as fittings. At the end of 2020, Hartumt Dalheimer will move to the Keuco Board of Directors and will remain associated with the company.

Engelbert Himrich, managing partner at Keuco, was convinced of the decision for the new management: “Mr. Winnecken has the right feeling for a medium-sized company like Keuco. He has proven this through his successful leadership at Parador. He will keep Keuco on the road to success that his predecessor Hartmut Dalheimer embarked on. At Keuco, we owe a lot to Hartmut Dalheimer. As managing director, he kept the company on the road to success even in difficult times on the market. Under his competent leadership, we have gone through a development that makes us a solid and healthy company today. I appreciate his work for Keuco and his person very much and it is with a heavy heart that I say goodbye to him. At the same time, I look forward to our future meetings on the Board of Directors. I also thank you on behalf of all Keuco employees and wish Mr. Dalheimer all the best. “

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