One of the companies that successfully adapted to the new economic environment was Avon, the firm that belongs to Grupo Natura & Co’s portfolio. With leadership in the sale of beauty products, cosmetics and personal hygiene, with more than 60 years in Mexico, he understood the new times to perfection, adapting without the need to betray his responsibilities and advances in sustainability, empowerment of women and commitment in fighting breast cancer.
Magdalena Ferreria-Lamas, Avon’s general manager for the North of Latin America, is the one who is responsible for taking the company’s efforts through his leadership to more than two thousand employees in Mexico and 800 in Central America and the Dominican Republic. The numbers registered in the first quarter of 2021 accompany the good moment that the company is experiencing, and it is that during the first months of this year they registered a growth in sales of more than 26 percent, with an operating flow (Ebitda, for its acronym in English) above 400 percent. The online catalog was the segment that showed the greatest dynamism, more than 48 percent of global sales were made through this channel, tripling their numbers, understanding the new circumstances that came with the pandemic, the company that sells cosmetics From door to door developed special products such as makeup and lipsticks that could be used simultaneously with face masks or masks, avoiding the annoying stains they leave on the surface. Mexico is relevant for the firm, since it is placed in second place in sales in Latin America behind Brazil and in eighth place globally.
It should be noted that the plant that operates in Celaya, Guanajuato, was the first to produce antibacterial gel when COVID-19 was not yet among the health priorities around the world at the beginning of 2020, make us see that the experience obtained in the Fateful days of the influenza caused by the HN1N1 virus, in 2009, was what allowed the production of the hand hygiene product in record time.
CONTRASTS
While the president Andrs Manuel López Obrador, attacks the country’s middle classes in his morning conferences, calling them aspirational, selfish and wanting to triumph at all costs in addition to blaming them as the source of the debacle that Morena suffered in the electoral results recorded on June 6, particularly in CDMX, The president of United States, Joe BidenDuring his 100-day government speech, he promised that his main economic objective would be to rebuild the middle class in that nation through the creation of jobs and public aid that lead to overcoming the pandemic. Biden, unlike López Obrador, understands that a middle class that aspires to its development becomes the engine of the economy.
BY JAIME NEZ
[email protected]
@JANUPI
PAL
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