[September 21, Shanghai]The internationally renowned sports brand New Balance landed in Shanghai, lighting up the Shanghai Oil Tank Art Center, and creating a New Balance Runway show inspired by century-old brand culture. “Runway” is both a show and a track. This event combines the brand’s century-old running gene with the concept of a fashion show. Actor Xia Yu, actor Myolie Wu, actor Yuan Shanshan, world champion Cai Yun, world champion Man Dandan, actor Zhou Qi, singer Zanduo, actor Wang Herun, supermodel Wang Shiqing, supermodel Yang Shengjie and other guests from all walks of life attended the event to witness this event. A journey through New Balance’s cultural time and space that goes back to genes, pays homage to classics, and looks forward to the future.
Running show, showing New Balance’s sports aesthetics
The New Balance Runway show was presented on a specially designed runway, with light and shadow flowing on the stage, leading the audience through the mysterious time tunnel and witnessing the brand’s classic moments. Models traveled through time and walked into the show, kicking off the show. They used minimalist colors to set off bold silhouettes, projecting a pioneering future outlook on classic modern items, illuminating the brand’s refined innovative style.
Later, the model showed her vitality in running form, and her style was inspired by urban daily life: textured style items are layered in multiple layers to outline the natural flow of current urban life; retro textures and colors boldly collide, bursting out creativity and playfulness, awakening diversity Senses. The lively urban rhythm is vividly displayed on the runway, dynamically presenting the brand’s ever-changing style that can move freely in various scenes.
The sound of footsteps sounded in the show, and the runners appeared collectively with pure and real running postures, recreating the running style of runners on the sports field who are either high-spirited, happy and relaxed, or high-spirited and determined. The new New Balance Fresh Foam The concepts of track and show are intertwined at this moment, arousing the running factor in everyone’s heart and conveying the reality and beauty of running to the audience.
At the show, New Balance’s breakthrough product, the WARPED RUNNER shoe, also made a surprise appearance. Its flowing appearance lines echoed the smooth curves of the runway, showing the fusion of sports technology and fashion experience from a new perspective, continuing in the fields of sports and fashion. Explore the possibilities.
Spanning a Hundred Years, China Special Exhibition
With the theme of centuries of ingenuity and running genes, we go on a journey through time and space. The New Balance China Special Exhibition traces the history of the brand through four major exhibition areas and displays the brand culture that spans time and space.
Started in 1906
Open the first chapter of the brand and delve into New Balance’s long running heritage. New Balance has always adhered to the spirit of “manufacturing excellence and continuous breakthroughs” and continues to improve in technology research and development, product iteration and comfort creation.
Experience its “mirror”
The staggered mirror design reflects changing visual effects, breaks the inherent spatial boundaries, and gives unlimited possibilities for outfits. Being in it feels like traveling on the runway of life, always ready to face challenges with the best attitude.
Classic re-release
The shoe wall lists all the representative shoes since the brand was founded. The unique surrounding design presents New Balance’s classic shoes from the 1960s to the present, fully displaying the brand’s exquisite craftsmanship in shoemaking.
running gene
Every runner on the track is a protagonist. Listen to yourself, talk to yourself, and acknowledge yourself. Activate your innate running genes and feel the inner feelings brought about by running.
In this Runway show, New Balance traces back to the brand’s century-old classics and contemporary innovative design concepts in an innovative way. It always adheres to the brand spirit of “making excellence and constantly breaking through” and will continue its avant-garde and diverse brand style as always, leading sports fashion. Continue to show off your skills on the road.
About New Balance
New Balance, a century-old jogging shoe family, was founded in 1906 in Boston, the marathon city of the United States, by William J. Riley. The legendary story of the design and development of arch supports inspired by the shape of a chicken’s paw is well known. For a hundred years, New Balance has always adhered to the spirit of “manufacturing excellence and continuous breakthroughs” and continued to improve technological materials, product appearance and comfort, aiming to provide excellent products for running enthusiasts and professional runners. New Balance will continue to make unremitting efforts to enable every athlete to maximize their athletic potential and enjoy a balanced and comfortable life.
For more information about New Balance, please pay attention to the brand’s official Weibo and WeChat public platforms.
Log in to the New Balance China official mall, Tmall flagship store, and JD flagship store to instantly enjoy an extraordinary shopping experience.
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