New Audiovisual Media Permit Guidelines in Saudi Arabia and the Importance of a Reliable License for Foreign Celebrities

After the new official permit from the General Authority for Audiovisual Media for pioneers of social media in Saudi Arabia began to work in early October 2022, for three years of use, according to the new guidelines published by the authority; As the license is considered mandatory to engage in advertisements for individuals, a member of the National Family Safety Program, Abdul Rahman Al-Qarash, called for the circulation of a “reliable” license to foreign celebrities inside the Kingdom, so that their advertisements are prohibited inside Saudi Arabia and they are prosecuted in their countries. In order for them to abide by the Saudi regulations, whose market is the largest in the region, with an annual value of products exceeding $36 billion, the “reliable” license has become the true measure by which the community can know the history of celebrities and their effectiveness.