Audi Thailand prepares to launch 3-4 new models by the end of 2023 to push sales targets after being affected by unclear political situations. Ready to confirm that next year there will be new electric cars to add to the line-up for sure
Krishnakon Sawetnan, Chief Executive Officer of Meister Technik or Audi Thailand, gave an interview on the business overview in the first half of 2023 and the plans in the last 4 months. During the Audi TT RS Heritage Thailand Limited Edition launch event last week
Audi Thailand executives revealed that this year the company The sales target is set at 1,600 units, in the first 6 months, approximately 40 percent of sales have been achieved, considered as expected. and if pushing sales to meet the set goals The growth of Audi cars in Thailand will increase by 30 percent compared to 2022.
As for the factors that caused sales to stumble in the first 6 months, Krishnakon admitted that part of it was due to the unclear political situation. after the election in mid-May Number of customers entering the showroom And sales stagnated for about a month, leading to the forecast that luxury car sales in Thailand this year will not grow at the same level of 30,000 units.
Boost sales – launch 3-4 new cars before the end of the year Preparing to open a showroom in Korat – Hat Yai – Chiang Mai
However, in order to meet the sales target set, Krishnakon confirmed that Audi Thailand plans to launch 3-4 more new models in the last four months of this year. Which will be a group of combustion engines and plug-in hybrids, with new electric cars that will join the line-up will be launched next year
At the same time, Audi Thailand executives also revealed that after the launch of the Audi Q8 e-tron, an electric SUV. in the middle of July last Generated a good response with more than 20 bookings coming in. The quota that Thailand received from AUDI AG in the beginning was already full.
In addition, Audi Thailand expecting to add dealers And showrooms in large provinces will help increase sales in another way. With the latest update, Audi Korat showrooms in Nakhon Ratchasima, Hat Yai, Songkhla and Chiang Mai will be open for business in the fourth quarter – early next year.
Subject: Poonthawee Suwattikul
Thanks for the information: Audi Thailand
Compiled by GRANDPRIX ONLINE
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Audi Thailand New car sales AUDI TT RS Heritage Thailand Limited Edition celebrates the TT 25th anniversary in Thailand, only 25 cars in the world, celebrating the 25th anniversary in Thailand for the iconic TT family sports coupe. Which is the most popular both in Thailand and around the world
From the beginning, which is considered an important step for TT, started with the Isle of Man TT (Tourist Trophy) motorcycle race that has won countless awards. make the whole design stories even performance Was merged into the TT in the next generation until now, this time to celebrate the 40th anniversary of Audi Sport and on the occasion of the 25th anniversary of the TT Family, including the success of the Audi TT in Thailand.
Meizester Technic Co., Ltd. is the official importer and distributor of Audi cars in Thailand. Therefore bringing the popular model to create something more special, beautiful and perfect than ever before, which is a limited edition model that has only 25 cars in the world.
2023-08-20 16:39:44
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