The intuitive new interface makes it easier for users to browse and watch Apple Original series and movies, as well as live sports events, movies, and more
The redesigned Apple TV app launches today, making it easy for users to watch all of Apple’s award-winning premium programming on their favorite devices.
Apple today launched a redesigned Apple TV app that makes it easier for users to watch Apple’s award-winning original series and movies, as well as live sports, movies and TV, on their favorite Apple devices, smart TVs, streaming sticks, and game consoles programs and other content. A new sidebar simplifies the interface to help users quickly navigate the app, allowing them to easily access Apple TV+, a platform for Apple Original series and movies; MLS Season Pass, a platform for watching Major League Soccer; and the Store, where users can purchase and A platform to rent popular movies; and shortcuts to channels and apps that viewers already have, such as Disney+, Paramount+ and Max.
“The redesigned Apple TV app makes it easier than ever for users to watch their favorite shows, movies and sports events through an intuitive interface that brings content to the forefront,” said Eddy Cue, Apple’s senior vice president of Services. With so much content to watch, we want to make sure the content our users love is easily accessible at their fingertips.”
A new sidebar navigation is also available on Home, providing a consolidated guide to all of your favorite shows, movies and sports events. In Home, the Channels & Apps section allows users to drill down into each channel they subscribe to or connected app. The collection includes “New Shows & Movies”, “Rankings”, “Trending” and “For You”, providing the best recommended content, allowing viewers to enjoy the latest, popular and specially selected content for them.
A redesigned navigation interface launches in Home, providing integrated guides to all your favorite shows, movies and sports events.
On living room devices, the sidebar will also provide a profile function, allowing families to quickly switch users to provide a better personalized experience in “Up Next” and content recommendations throughout the app.
Profiles allow families to quickly switch between users on living room devices.
The updated Store tab in the Apple TV app combines movies and TV shows into one service, making it easier for users to view all content available to buy or rent, and there is also a new “Add Channels & Apps” section for users to Explore popular streaming services on the shelf.
The updated Store tab in the Apple TV app combines movies and TV shows into one service.
In addition, starting today, the iTunes Store app on iPhone and iPad, as well as the “iTunes Movies” and “iTunes TV Shows” apps on Apple TV 4K and Apple TV HD, will direct users to the Apple TV app, where users can Find existing purchases on the platform and watch all your favorite TV shows and movies.
