We are used to the fact that Apple updates its main products year after year. We’re happy about this because we can look forward to new, upgraded hardware whether or not we buy each new generation. But that could change and in the end it could only be good.
Every year we have new iPhones here, Apple Attention, MacBook Pro, every year we complain that the new generations don’t really bring much new. During these 365 days, the technology will take a big step forward, but it is not always possible to ideally transform it into a product that will enter the market that year.
The advantage of launching flagship products every year is that everyone knows what to expect at that time. Along with this, the company can also plan ideal marketing. But the competition knows about these Apple models and is also trying to take advantage of them. This is why Samsung presented the new Galaxy Watch Ultra, Galaxy Buds3 and Google Pixel 9 this summer.
But Google has now separated the launch of a new version of Android from the new phones. Creating hardware doesn’t seem to be as big a problem as debugging its software. Samsung is also changing its strategy, which will not introduce its One UI 7 superstructure after the release of Android 15 in October, but will hide it until January, when it will introduce the new flagship portfolio of Galaxy S25 series phones . If so, Apple responded, it would not be out of place.
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It depends more on the software
But to some extent Apple surprised in September. He didn’t even show us Apple Watch Ultra 3 and neither Apple Watch SE 3rd generation. Likewise, we have been waiting too long for the new iPhone SE 4th generation. The iMac with the M2 chip did not arrive either, while the Mac mini, on the other hand, did not receive the M3 chips. But hardware is only part of the story. The second is software.
In recent years, Apple has been forced to delay key features of its operating system updates by several weeks or even months. This created several unpleasant situations. The company has already made some bold announcements about improvements at WWDC in June, but we usually know about them later than expected in September. This year, it’s the same with Apple Intelligence.
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What does that mean?
Apple Watch Ultra will be Apple’s new rotation in a two-year cycle and that makes sense. Samsung already does it, Garmin takes even more time with its TOP models. Customers then expect them more and it is possible that the device will bring more coveted upgrades in two years. In addition, this causes that Apple it will be less predictable and will have more potential to surprise or even delight.
In the case of iPhones, this could also happen as early as next year, as there is a lot of speculation about the iPhone Slim or Air. The company could easily afford to leave out a base series or, conversely, the Pro series, which would bring too few upgrades, and instead present something completely different and more interesting. I think we can all agree that it’s a bit boring here. Even if we have news here, we generally still have the same thing in our hands, without major changes, which the two-year periodicity could fundamentally modify, across the entire portfolio.
