Apple plans to make its AI-powered “intelligence” features available to iPhone and iPad users in the European Union. This decision follows a previous delay due to legal uncertainties surrounding the EU digital law DMA. The tech giant has now found a way to reconcile the DMA requirements with user data protection and security. Planned features include AI-powered writing tools, ChatGPT integration, and a redesigned voice assistant Siri.
Effects on the share price
The announcement had a positive impact on Apple’s stock price. The stock rose almost one percent on the NASDAQ. This development underscores investors’ continued confidence in Apple’s ability to innovate and adapt to regulatory challenges. The introduction of AI functions in the EU could strengthen Apple’s competitive position and possibly lead to further share price increases.
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